Senior Marketing, Growth Strategist
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Job Description
Senior Marketing & Growth Strategist managing growth for an AI-first startup at team.blue. Leading communication, engagement, and conversion strategies for Hub across multiple SaaS brands.
Responsibilities:
- Define and execute the communication, engagement, and conversion strategy for the Hub.
- Own the full growth lifecycle across the Hub surface.
- Shape cross-brand journeys, in-product messaging, and conversion experiments.
- Design and iterate cross-brand notifications, in-product CTAs, onboarding nudges.
- Build and execute multi-channel user communication programs across email and in-product messaging.
- Define hypotheses, run A/B tests, analyse results, and scale what works.
- Instrument tracking, monitor funnel and engagement metrics.
- Use analytics, automation, and AI-assisted tools to support experimentation.
Requirements:
- 5+ years of experience in growth, product, lifecycle, or digital marketing.
- Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers.
- Proven ability to own growth outcomes end-to-end, including defining KPIs.
- Hands-on experience designing and executing growth programs, including experimentation and A/B testing.
- Comfortable working with event schemas, funnels, cohorts, and behavioural signals.
- Fluency in analytics, tracking, and modern growth tooling.
- Demonstrated use of AI-augmented workflows in daily work.
- Excellent copywriting, positioning, and storytelling skills for SaaS products.
- Clear, structured communicator who collaborates effectively.
Benefits:
- Diversity & Inclusion are at our core.
- Commitment to caring for the environment and each other.
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