Senior Marketing Manager – Events, Partners, Digital
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Job Description
Senior Marketing Manager at HG Insights leading events, partner marketing, and digital channels for B2B growth. Join a team focused on AI-driven revenue growth intelligence solutions.
Responsibilities:
- Plan, manage, and execute end-to-end event programs, including trade shows, conferences, webinars, company events, customer events, and partner events.
- Own event strategy, logistics, expected outcomes, pre- and post-event promotion, and lead capture processes, and post event debrief to ensure continuous improvement.
- Manage on-site events in person to ensure effective and efficient execution.
- Maintain a global event calendar and coordinate event participation across sales, product marketing, marketing and business development.
- Develop compelling event experiences that support pipeline generation, customer engagement, and partner activation.
- Collaborate with Product Marketing, Sales, and Demand Generation to ensure event content, messaging, and assets align with GTM goals.
- Work internally and manage agencies, from selection, scope, execution, and expenditure, to support event program execution.
- Manage and measure budget, event performance, ROI, and post-event funnel impact.
- Develop, help manage, and execute partner and field marketing initiatives that drive regional awareness, partner enablement, and localized campaign execution.
- Create and manage co-marketing programs with strategic partners, including joint campaigns, partner events, and content.
- Support field marketing initiatives that drive regional awareness, partner enablement, and localized campaign execution.
- Coordinate partner messaging, and assets that enable partners and sales teams to effectively represent the company’s solutions.
- Manage partner communications, events, campaigns, and program calendars working with product marketing, marketing, sales and partner leaders.
- Manage and measure partner campaign budget, MDF, event performance, ROI, and post-campaign funnel impact.
- Help support and execution day-to-day digital marketing activities across social media, newsletters, and content distribution channels.
- Own the social media calendar and end-to-end amplification program and operations.
- Develop and publish engaging content including the promotion of events, product updates, customer stories, thought leadership, best practices, and more.
- Manage social media planning and social amplification platform.
- Oversee newsletter content development, activation, and engagement metrics.
Requirements:
- At least 5 years of hands-on event and partner marketing expertise, with progressive growth in managing events, partner/field marketing, and digital/social media marketing.
- A Bachelor’s degree in marketing or at least 5-years of related business experience.
- Excellent communication, presentation, analytics, and project management skills.
- Proven ability to manage multiple service requests, operational budget, performance metrics, logistics, and outside agencies.
- Travel to support events, as well we periodic travel to California headquarters and to participate in company and team meetings.
Benefits:
- Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
- A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.
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