Senior Marketing Manager
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Job Description
Senior Marketing Manager at Point C focusing on brand development and multi-channel marketing strategies. Reporting to VP of Marketing and collaborating with various teams to drive brand awareness.
Responsibilities:
- Develop and execute multi-channel marketing campaigns that generate awareness, drive engagement, and convert leads into opportunities
- Contribute to the strategy and content development of marketing campaigns, including thought leadership, case studies, and product positioning
- Support the Point C People team with internal comms and employee branding
- Analyze and optimize performance across all marketing channels, using data to inform decisions and improve ROI
- Collaborate with sales and operational teams to ensure strong alignment between marketing efforts and revenue goals
- Stay current on marketing trends and tools, bringing new ideas to enhance strategy and execution
Requirements:
- 5+ years of experience in B2B marketing with a focus on branding, content marketing, and communications
- Proven experience leading, developing, and executing brand awareness campaigns, marketing materials, internal communications, and sales enablement
- Hands-on experience with HubSpot (or similar platforms); HubSpot certification is a plus
- Strong independent worker that can take initiative as well as collaborate with teams, ability to prioritize multiple projects and requests at once
- Excellent communication and creative skills, with attention to detail are a must to succeed in this role
- Experience in healthcare, insurance, or highly regulated industries is a plus
Benefits:
- Comprehensive medical, dental, vision, and life insurance coverage
- 401(k) retirement plan with employer match
- Health Savings Account (HSA) & Flexible Spending Accounts (FSAs)
- Paid time off (PTO) and disability leave
- Employee Assistance Program (EAP)
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