Senior Field Marketing Manager
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Job Description
Senior Field Marketing Manager managing events program to drive engagement and pipeline at Common Room. Leading event strategy from planning to execution in a high-growth B2B SaaS environment.
Responsibilities:
- Own Common Room's field events calendar end-to-end — from planning and budgeting to execution and post-event follow-through
- Build and run a mix of owned events (executive dinners, roundtables, VIP experiences, hosted meetups) and third-party conference sponsorships
- Work with sales and SDRs to drive targeted attendance from priority accounts, ensuring every event connects to real pipeline opportunity
- Manage all event logistics — venue sourcing, vendor relationships, contracts, on-site coordination, and post-event wrap-ups
- Partner with content and product marketing to develop event messaging, talk tracks, and materials that land with our ICP
- Build pre- and post-event playbooks that drive strong attendance rates and consistent sales follow-up
- Track event performance rigorously — pipeline sourced, pipeline influenced, attendee quality, cost per opportunity — and use that data to improve the program over time
- Manage the field events budget with a focus on efficiency and return
- Identify new event formats, conference opportunities, and regional markets as we scale
Requirements:
- 6+ years of field marketing or event marketing experience in B2B SaaS
- Strong track record running events that generate pipeline — you know how to measure event contribution to revenue, not just attendance
- Experience across event formats: executive roundtables, hosted dinners, large-scale conference sponsorships, and regional meetups
- Highly organized with the ability to manage multiple events simultaneously without dropping details
- A natural collaborator — you know how to work with sales to get the right accounts in the room and ensure follow-up actually happens
- Creative and resourceful — you bring fresh ideas to event formats and can make a memorable experience on a reasonable budget
- Data-driven mindset — you set goals before every event and know what good looks like after
Benefits:
- Competitive base compensation with meaningful equity ownership
- Health insurance including medical, dental, and vision, HSA and FSA
- We pay 100% of your employee premium and 50% of your premium for any dependents
- Unlimited Paid Time Off
- Paid Company Holidays
- Work from home policy including a laptop and support for your home office needs
- Monthly Remote Stipend
- 401(k) self contribution
- Paid Family Leave
- Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
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