Pflichtpraktikum, Psychologie-Studierende, Blog, Marketingpsychologie
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Job Description
Intern developing a comprehensive marketing campaign for ZPP course at Psytastic. Collaborating on blog content and social media strategies with the founders.
Responsibilities:
- Entwickle eine hochwirksame Marketing-Kampagne für unseren neuen ZPP-Kurs – von der Idee und dem Konzept bis zum Erfolg.
- Nimm die volle Verantwortung für den End-to-End-User-Journey-Prozess.
- Gestalte gemeinsam mit den Gründern ansprechende Flyer sowie viralen Social-Media-Content.
- Recherche aktueller wissenschaftlicher Erkenntnisse (Studien, Leitlinien, Modelle)
- Verfasse verständliche, fundierte Blogartikel zu psychologischen Themen
- Erstellung von Instagram-Content (@psytastic): Captions, Carousel-Posts, Story-/Reels-Ideen
- Übersetze Forschung in praxisnahe Tipps und klare Takeaways für den Alltag.
- Mitarbeit an psychologisch fundierter Kommunikation für den ZPP-Präventionskurs.
- Entwicklung/Umsetzung von Maßnahmen zur Sichtbarkeit (z. B. Content-Kampagnen, Text-/Landingpage-Optimierung, Newsletter-Ideen, Kooperationen)
Requirements:
- Laufendes Studium der Psychologie (Bachelor oder Master)
- Interesse an Inhalten für psychisch Erkrankten und ihren Angehörigen
- Selbstständige und strukturierte Arbeitsweise
- Erste Skills in Google Workspace, Canva und Social Media (besonders Instagram)
- Engagement, Kreativität, Empathie und Teamgeist sind deine Superpowers
- Erste Erfolge oder starkes Interesse in Kampagnen, Content-Creation oder Marktforschung machen dich unschlagbar
Benefits:
- Tiefe Einblicke in digitales Marketing für soziale Causes
- Flexible Arbeitszeiten (20-30 Std./Woche) mit hoher Eigenverantwortung und messbarem Impact auf psychische Gesundheit.
- Abschlusszertifikat und die einzigartige Chance, unsere gesellschaftliche Mission aktiv mitzugestalten – dein Einstieg in eine Karriere
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