Senior Marketing Manager, Demand Gen
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Job Description
Senior Marketing Manager responsible for demand generation at Tonic.ai. Driving pipelines through paid channels, emails, and ABM campaigns with measurable results.
Responsibilities:
- Own the top of our funnel; from first impression to signed-up user.
- Manage paid channels, email marketing, and ABM execution.
- Measure against the pipeline and paid conversions your programs produce.
- Write ads, run Clay workflows, launch campaigns, and optimize them.
- Run experiments and request necessary assets, support, or budget.
- Google Ads management: search campaigns for all products.
- Manage paid social: channels include LinkedIn, Meta, Reddit, etc.
- Coordinate acquisition email sequences targeting prospects.
- Run account-based campaigns and direct mail to high-intent segments.
- Test creative, list, and offer combinations with measurable response tracking.
- Document test-and-learn results for the marketing team.
Requirements:
- 4–7 years in demand generation, growth marketing, or acquisition-focused roles
- AI-native operator - you use AI tools daily to move faster, automate repetitive work, generate creative variants, and unblock yourself without waiting on resources.
- Direct experience with acquisition for a PLG (product-led growth) or freemium motion
- Hands-on experience with Google Ads and LinkedIn Campaign Manager; you build and manage campaigns yourself, not through an agency
- Experience running email marketing programs, including copy, sequencing, and deliverability
- ABM experience - you understand account selection, multi-threading, and what it takes to get an account to engage
- Familiarity with Clay, Apollo, or similar enrichment/sequencing tools is a strong plus
- You've worked at a B2B SaaS startup. You know what it means to operate without a fully built infrastructure and figure things out as you go.
- You're comfortable being held to pipeline numbers, not just activity metrics.
- Strong enough writer to own your own ad copy and email copy without a copywriter on every asset.
Benefits:
- Offers Equity
- Offers Bonus
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