Senior Paid Advertising Strategist – Ecommerce
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Job Description
Senior Paid Advertising Strategist leading paid media strategy and execution for Power Digital’s ecommerce clients. Optimizing campaigns, measurement, budgets, and experimentation across major advertising channels.
Responsibilities:
- Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against client goals
- Conduct thorough QA to prevent errors affecting client revenue
- Ensure accurate budget pacing and advise on budget changes
- Lead proactive strategy recommendations across assigned channels
- Analyze campaign data and client-specific sources of truth, including MMTs, to develop actionable insights and recommendations
- Maintain client testing roadmaps and project manage experimentation next steps
- Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices
- Maintain high-quality communication with clients and internal teams
- Lead strategic conversations around media buying, performance opportunities, and optimization plans
- Escalate performance risks early and distinguish normal fluctuation from genuine account risk
- Serve as a strategic leader within department and account teams
- Complete new business appraisals as needed
- Coach junior talent through knowledge-sharing and team ceremonies
- Execute recommendations from the Power Circuit solutions roadmap
- Leverage AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies into daily work
Requirements:
- 4-5 years of digital marketing experience; 3+ years in an agency setting
- Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
- Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
- Ability to formulate meaningful insights from marketing data
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated with a strong desire to succeed
- Excellent interpersonal skills
- Confidence with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
- Highly dependable, self-starter, high energy, positive attitude, good organization, and time management skills
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