Senior Paid Media Manager
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Job Description
Senior Paid Media Manager for KnowFully Learning Group managing paid media across healthcare brands. Leading strategy and execution of campaigns in Google and Meta to optimize acquisition efforts.
Responsibilities:
- Lead paid acquisition across a multi-brand portfolio serving licensed healthcare and wellness professionals
- Own paid search (Google Ads, Microsoft Advertising) and paid social (Meta) strategy and execution
- Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager
- Own conversion tracking accuracy across platforms, including GA4, Google Tag Manager, platform pixels, and offline conversion imports
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent professional experience
- 5+ years of progressive experience in performance marketing with direct platform management responsibility
- Analytical and detail-oriented with strong problem-solving skills
- Organized and able to manage multiple brands and priorities simultaneously
- Collaborative and effective in cross-functional environments
Benefits:
- health, dental, vision, life, disability
- paid time off
- 401(k)-retirement plan with employer match
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