Senior Paid Search, Digital Marketing Manager
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Job Description
Senior Paid Search Manager responsible for campaign performance across TELUS, Koodo, and Public Mobile. Join TELUS for a 12-month maternity leave coverage as part of a strategic marketing team.
Responsibilities:
- Own and manage the day-to-day performance of Paid Search campaigns for Koodo and Public, ensuring alignment with overall marketing and business goals
- Develop and execute strategic Paid Search campaigns that drive performance, efficiency, and growth across multiple portfolios
- Monitor, analyze, and optimize campaign performance using platforms like Google Ads, Search Ads 360, and analytics tools to improve KPIs such as ROAS, CPA, CTR, and conversion volume
- Build and present regular performance reports and insights to internal stakeholders and external teams, with a focus on actionable recommendations
- Manage budget allocations and pacing across campaigns, ensuring optimal use of spend and forecasting accuracy
- Collaborate with cross-functional teams including the digital primes, creative, and analytics teams, to align campaign strategies with broader marketing initiatives
- Identify and test new growth opportunities, features, and beta programs within Paid Search platforms, maintaining a forward-thinking approach
- Lead keyword research, audience targeting, ad copy development, and bid strategy implementation, maintaining high-quality campaign hygiene
- Provide strategic and tactical support within the Paid Search team as needed, stepping in during high-demand periods or special initiatives
Requirements:
- 5+ years of hands-on experience managing Paid Search campaigns, with a strong track record of performance across Google Ads
- Proven success managing multiple large-scale accounts or portfolios, ideally in an agency or multi-client environment
- Strong analytical skills with experience using tools like Google Analytics, Looker Studio, Excel/Google Sheets, and platform-specific reporting dashboards
- Deep understanding of search engine marketing concepts, including bidding strategies, match types, audience targeting, conversion tracking, and attribution models
- Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights for both internal and external teams
- Highly organized and detail-oriented, with strong project management skills and the ability to prioritize across multiple deadlines and portfolios
- Innovative thinker with a passion for creating and executing strategies that drive results
- Ability to uncover opportunities for improvement by analyzing business challenges
- Passion for creative marketing trends, with a proven ability to implement campaigns rooted in consumer insight that gain recognition
- Natural collaborator with strong relationship-building skills, able to unite internal and external partners around shared goals
- Great-to-haves: Strong understanding of SEO best practices and the interplay between paid and organic search
- Experience with paid social media advertising platforms (e.g., Meta/Facebook/Instagram ads)
- Familiarity with cross-channel attribution, conversion modeling, or setting up complex tracking (e.g., Conversions API, server-side tracking, Google Ads Data Hub)
- Experience with the creative development process (client or agency-side)
- Experience working with or leading other digital media channels (omni-channel campaigns)
- Experience launching working with Google’s demand gen and Pmax platforms
- Project management experience
- Undergraduate degree in marketing or a related field
- Proficiency with G Suite and/or MS Office applications
Benefits:
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension
- Share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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