Senior Performance Marketing Analyst
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Job Description
Performance Marketing Senior Analyst managing digital advertising campaigns for Healthy Labs in insurance and healthcare sectors. Focusing on lead generation and driving compliance-driven marketing strategies.
Responsibilities:
- Launch, manage, and scale YouTube video, Display & Search campaigns (GDN, DV360, other DSPs) with a focus on lead generation KPIs (CPL, RPC, CPA, ROI)
- Build and manage audience targeting (demographics, custom intent, retargeting, lookalikes)
- Partner with design/creative teams to develop ad creatives, video storyboards, thumbnails, and CTAs optimized for click-through and conversion
- Set up tracking links, pixels, and postbacks to ensure proper attribution across click and call funnels
- Monitor campaigns daily and optimize for click quality, conversion rates, and profitability
- Adjust budgets, bids, placements, and targeting strategies based on partner feedback and performance data
- Test multiple ad angles (headline, imagery, hooks) and run multivariate creative tests
- Deliver weekly performance reporting with insights, wins, and recommendations
- Ensure ads, landing pages, and funnels meet carrier, CMS, and platform compliance standards
- Work with internal compliance/legal teams to get approvals on creatives before launch
- Maintain call and click routing accuracy to align with carrier/state requirements
- Scale spend profitably while balancing margin targets vs. volume goals
- Explore new publishers, ad formats, and placements
- Build repeatable playbooks for lead generation
- Stay current on Google Ads policies, insurance category restrictions, and competitor strategies
Requirements:
- 3–5 years of hands-on experience running Display/Video/Search campaigns with significant budgets ($250k+/mo preferred)
- Direct experience in insurance, Medicare, healthcare, or other regulated verticals strongly preferred
- Deep knowledge of Google Ads, DV360, tracking/postback systems
- Proven ability to manage CPL, CPA, and ROI targets while scaling volume
- Advanced proficiency in Google Analytics, Excel/Sheets, Looker Studio (or similar BI tools)
- Strong understanding of creative testing frameworks (hooks, CTAs, thumbnails, landing page variants)
- Deep understanding of A/B test setup, execution, troubleshooting, and results interpretation
- Comfortable working in fast-paced, compliance-driven environments
Benefits:
- Competitive salary + performance-based bonus
- Health, dental, and vision benefits
- 401(k) with company match
- Fully Remote Role – flexible location with virtual team collaboration
- Entrepreneurial culture with direct impact on company growth
- Opportunities to lead and scale campaigns in multi-million-dollar verticals
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