Paid Search Manager
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Job Description
Paid Search Manager owning Google and Microsoft Ads programs for Magic. Scaling multi-channel campaigns, budgets, bidding, testing, and revenue-focused performance.
Responsibilities:
- Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
- Manage and fine-tune tROAS and Maximize Conversion Value bidding strategies
- Allocate spend across high-intent search, Performance Max, and Demand Gen channels
- Structure and refine Branded and Non-Branded search campaigns
- Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
- Scale Demand Generation campaigns across YouTube, Discover, and Gmail
- Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
- Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
- Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
- Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
Requirements:
- 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts
- Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals
- Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics
- Extensive experience with non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns
- Expert capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling
- Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions
- Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats
- Google Ads and Microsoft Advertising certifications
- Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts
- Background in B2B, E-commerce, or Lead Gen
- Available to work full-time during Eastern Time business hours and collaborate with a US-based team
- Strong analytical, problem-solving, communication, stakeholder management, organization, forecasting, budget management, and project-prioritization skills
Benefits:
- Permanent work-from-home forever
- Zero commuting and flexible choice of workspace
- Mental health support and time to recharge
- Monthly Town Hall meetings with company updates and milestones
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