Senior Paid Social Strategist – Meta, Google
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Job Description
Senior Paid Media Strategist owning Meta and Google campaigns for premium and luxury DTC brands. Managing budgets, performance, client relationships, and cross-functional launches at MVR Digital.
Responsibilities:
- Own Meta and Google strategy and day-to-day execution across a portfolio of DTC accounts
- Build, structure, pace budgets, test, and make scaling decisions for campaigns
- Manage $100K+ per month in spend per account against ROAS, CPA, and MER targets
- Run Meta with Advantage+, CBO, and structured creative testing
- Run Google across Search, Shopping, PMax, and YouTube
- Maintain a clear position on branded spend and incrementality
- Connect creative performance to in-platform activity
- Support TikTok and other channels affecting assigned accounts
- Own cross-channel budget allocation recommendations
- Own campaign launches, seasonal pushes, and testing roadmaps from kickoff to delivery
- Coordinate across creative, email, and analytics to hit launch dates
- Maintain tasks and timelines in ClickUp
- Flag risks to deadlines, budgets, and dependencies early and bring options
- Lead the paid media portion of client calls and explain performance clearly
- Send accurate, clear, and timely weekly updates
- Respond quickly, set expectations, and close every loop
- Anticipate client needs and performance issues
- Mentor junior buyers and act as QA gate for Meta and Google work before launch
Requirements:
- 4+ years hands-on paid media experience, agency or high-growth brand side, with real depth in both Meta and Google
- Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
- Deep Google expertise: Search, Shopping, PMax structure, and Merchant Center and feed troubleshooting
- Personally owned $100K+ monthly budgets with documented efficiency gains
- DTC or e-commerce ownership
- Premium or luxury AOV experience is a strong differentiator
- 2+ years of client-facing experience, including running your own client calls and weekly communication
- Project management experience on marketing work, including launches, timelines, cross-team handoffs, and tools like ClickUp, Asana, or Trello
- Record of high-touch client service, fast response times, proactive updates, and clients who would vouch for you
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English and strong client communication
- Comfortable in a fast-moving remote environment with multiple accounts
Benefits:
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
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