Senior Product Marketing Manager, 1 yr Contract
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Job Description
SaaS Product Marketing Manager delivering insights and go-to-market strategies for TrustArc capabilities in a contract role.
Responsibilities:
- Deliver high-quality, differentiated messaging that clearly communicates the value of new and existing TrustArc capabilities.
- Translate complex technical concepts into compelling, solution-oriented narratives that resonate with diverse audiences.
- Build, deliver, and lead impactful GTM and sales enablement tools, resources, and training.
- Lead end-to-end product launches, from strategy to execution, ensuring alignment across Product, Sales, Support, and Customer Success.
- Partner cross-functionally to identify potential release blockers, streamline upgrade paths, and communicate changes effectively to customers.
- Create content that fuels demand generation, including landing pages, email campaigns, blogs, and social media, and continuously optimize through A/B testing and performance insights.
- Develop demo videos and multimedia assets, collaborating with internal and external partners throughout the creative process.
- Conduct deep market and competitive research to deliver actionable insights and enable data-driven decision-making.
Requirements:
- 6+ years of proven success in SaaS global product marketing, including market research, positioning, and go-to-market strategy.
- Experience leveraging AI tools and technologies to optimize product marketing workflows, including content creation, competitive research, messaging development, and analysis.
- Experience using product usage analytics tools (e.g., Amplitude)
- Strong track record of content development skills (ebooks, blogs, demo videos, emails, and sales materials).
- Demonstrated expertise in competitive analysis and intelligence platforms.
- Experience managing complex product releases and communicating across technical and non-technical audiences.
- Strong cross-functional leadership and communication skills, with the ability to influence product direction and go-to-market execution.
- Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines
Benefits:
- Competitive compensation
- 100% Work from Home
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