Senior Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Product Marketing Manager focusing on Go-to-Market processes and strategies for Bitrise products. Collaborating cross-functionally to enhance product adoption and market presence.
Responsibilities:
- Create and evolve our market positioning for the Bitrise products
- Develop a deep understanding of the customers’ needs and the different personas across the buying journey
- Regularly conduct competitive analysis and deliver market insights to drive the GTM strategy
- Input into pricing and packaging structure for Bitrise
- Optimize the user journey with compelling onboarding workflows, email drip campaigns and in-app messages
- Regularly collaborate with stakeholders from across the business, including product, marketing, sales and other functions to build and execute go-to-market plans and product/feature launches
- Collaborate with the larger marketing team to create compelling assets (such as landing pages, campaigns)
- Develop compelling sales enablement (messaging and collateral) to support our direct sales channel
- Drive and optimize the self service journey for SMB audience
- Define goals, coordinate product launches, and measure post-launch impact
- Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution
Requirements:
- 7+ years of experience in tech-heavy B2B SaaS
- Demonstrable value and outcome-driven product marketing experience
- Deep understanding on how to market complex products to both technical and non-technical buyers
- Expertise in product marketing and previous success launching new features and products
- Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors
- Team player abilities with strong interpersonal and collaboration skills
- Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time
- Experience with pricing
- Developer marketing experience
- Experience with Bitrise or DevOps
- Experience and understanding of mobile tools and processes
Benefits:
- Remote-first work environment
- Work remotely within the country advertised
Similar Jobs
Principal Product Marketing Manager
Principal Product Marketing Manager responsible for go-to-market and product messaging for Ministry Brands. Leading commercialization efforts for SaaS solutions targeting faith-based organizations.
Product Marketing Intern
Intern at OpenX exploring digital advertising technologies and contributing to impactful projects in fast-paced environment.
Future Teammate, Go-to-Market
Future Teammate in Go-to-Market role at CollegeVine focused on improving operational efficiency in higher education. Join a remote team dedicated to transforming the student experience.
Senior Product Marketing Manager – Payments
Senior Product Marketing Manager developing marketing strategies for Socure's Payments product. Collaborating with teams to drive product awareness, adoption, and growth.
Senior Product Marketing Manager
Senior Product Marketing Manager developing strategies for KYA products at Socure. Leading market research and product launches to drive product awareness and growth.
Product Marketing Manager, Go-to-Market, Teilzeit
Product Marketing Manager developing content and strategies for product launches in software industry. Working remotely in Germany with focus on B2B marketing and cross-team collaboration.
Product Marketing Manager
Product Marketing Manager in rapidly growing EdTech company focusing on growth via monetization experiments and A/B testing. Collaborate cross-functionally to optimize web funnels and drive metrics.
Manager, Digital Go-To-Market – Consumer Deposits & Payment Products
Digital Manager managing long term strategy and roadmaps for consumer deposits and payment products at TD. Collaborates across teams to enhance and optimize digital customer journeys.
Product Marketing Manager, Payments
Product Marketing Manager responsible for positioning and messaging for payments solutions at EverCommerce. Engaging with product, marketing, and customer experience teams to drive payment adoption.
Director, Go-To-Market Strategy – Initiatives
Director of Go-To-Market Strategy driving initiatives to transform early education at Brightwheel. Leveraging AI and automation to improve operational efficiency.
Vendedor, Tienda Virtual, Ventas Call
ASASOR DE VENTAS CROSSELING CALL CENTER handling incoming calls. Working remotely with flexible schedules and sales bonuses.
Asesor ATC y Cross, Planilla Completa
Asesor ATC y Cross brindando atención al cliente de manera remota. Cumpliendo con indicadores de desempeño en campaña y realizando labores desde casa.
Senior Director of Product Marketing
Senior Director of Product Marketing leading GTM strategy and product launches at BuildOps. Transforming product narratives and positioning for vertical AI in commercial contracting space.
Go-To-Market Enablement Manager
Go-To-Market Enablement Manager to build enablement function for Sales and Customer Experience teams at LawVu. Focused on onboarding, continuous learning, and productivity tools.
Product Marketing Specialist
Product Marketing Specialist leading product marketing and content strategy for B2B SaaS platform in wealth management. Collaborating with sales and marketing teams to drive pipeline growth.
Product Marketing Manager
Middle Product Marketing Manager for BitePal app — a gamified food tracker by Reface. Leading product marketing initiatives and performance management for web funnels.
Go-to-Market Enablement Manager
GTM Enablement Manager optimizing sales enablement processes for a hospitality sales company. Leading training initiatives and collaborating with cross-functional teams for effective go-to-market strategies.
Product Marketing Intern
Supports marketing initiatives for Helium 10 Ads growth. Conducts competitive research and gathers customer insights to improve adoption.
Product Marketing Associate
Product Marketing Associate creating compelling narratives linking product innovations to customer needs. Fostering connections between blockchain technology and various stakeholders at Chainalysis.
Asesor Crossventas
Inbound sales advisor working remotely for A365, handling customer calls and achieving sales targets. Emphasizing training, benefits, and opportunities for career growth.