Senior Director of Product Marketing
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Job Description
Senior Director of Product Marketing leading GTM strategy and product launches at BuildOps. Transforming product narratives and positioning for vertical AI in commercial contracting space.
Responsibilities:
- Own the end‑to‑end GTM strategy for key product lines (Service, Projects, AI) and major releases — from market assessment to launch and lifecycle growth.
- Develop and maintain segment‑ and vertical‑specific GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions).
- Partner with Product and CMO on annual and quarterly GTM planning: prioritization of launches, themes, and campaigns that ladder into revenue targets.
- Turn platform roadmap into a cohesive story (themes, value pillars, release narratives) instead of isolated feature drops.
- Lead positioning and messaging for the BuildOps platform, product lines, and key features — with a sharp focus on vertical AI differentiation and business outcomes.
- Craft narratives that are technical enough for operators and IT, but accessible to finance and owners; test and refine through customer, prospect, and partner feedback.
- Ensure a consistent story across surfaces (website, sales decks, emails, in‑app messaging, events, PR, and partners).
- Build and run a standard GTM launch process (tiering, requirements, checklists, timelines) that Product and GTM teams can rely on.
- For each launch, own: launch brief, messaging, enablement, customer comms, and measurement plan (adoption, revenue, and pipeline impact).
Requirements:
- 12-15+ years in B2B SaaS product marketing, including 5-7+ years leading/mentoring PMM teams.
- Proven success in vertical SaaS, industry‑specific platforms, or complex operational software; experience with construction, field service, or similar operational industries is a plus.
- Demonstrated track record of owning GTM strategy and major product launches that translated into measurable revenue, adoption, and pipeline.
- Experience building or significantly scaling a product marketing function (process, org design, tooling, and cross‑functional ways of working).
- Strong familiarity with AI‑powered products and comfort translating AI features into business outcomes for non‑technical audiences.
Benefits:
- Generous equity grant, become an owner in our company!
- A comprehensive benefits package
- Flexible PTO and hybrid work schedules
- One-time work-from-home allowance
- Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
- Company events and team-building activities, both in-person and virtual
- Fast-paced, collaborative, and dynamic work environment
- Opportunities for growth and career advancement
- Chance to work with cutting-edge technology and innovative solutions
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
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