Product Marketing Manager, Payments
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Job Description
Product Marketing Manager responsible for positioning and messaging for payments solutions at EverCommerce. Engaging with product, marketing, and customer experience teams to drive payment adoption.
Responsibilities:
- Own payments positioning and messaging for Invoice Simple, ensuring clear articulation of value, differentiation, and business impact for service-based customers.
- Monitor competitive landscape and market trends within embedded payments translating insights into actionable positioning updates
- Partner with Product Management to bring new payments features and enhancements to market, including GTM strategy and launch planning in different markets
- Develop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage - and use that understanding to identify friction points, optimize conversion, and inform GTM strategy.
- Own payment adoption KPIs, including overall payment usage and feature-level adoption (e.g., cards, ACH, instant payouts), setting targets, tracking performance, and driving cross-functional initiatives to improve activation, conversion, and sustained usage.
- Translate payments performance data into actionable insights, connecting marketing campaigns and enablement efforts to activation lift, processing volume, and retention outcomes.
- Develop customer-facing messaging that highlights automation, cash flow improvement, fee transparency, and operational efficiency.
- Support content and lifecycle marketing efforts (email, in-app, education hubs, webinars) to educate customers and drive activation.
- Serve as the subject matter expert on payments buyers and users, leveraging customer insights, usage data, sales feedback, and market research.
- Align with EverPro leadership on payments strategy and ensure consistency with broader portfolio initiatives.
Requirements:
- 5+ years of product marketing experience; payments software or SaaS experience highly desired
- Proven ability to lead cross-functional collaboration across sales, product, and marketing teams to identify, position, and execute cross-sell and upsell strategies across the portfolio
- Exceptional customer centricity and appetite to engage with prospects and customers
- Strong communication, presentation development and delivery skills
- Solid analytical skills with ability to derive strategic decisions based on data
- Strong interpersonal skills, careful attention to detail, and ability to drive consensus
- Independent, self-starter with a sense of urgency and deep customer centricity
- Strong project management skills and attention to detail who thrives in a fast-paced environment
- Bachelor’s degree in business, marketing, communications, or related field.
Benefits:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match
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