Product Marketing Manager, Go-to-Market, Teilzeit
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Job Description
Product Marketing Manager developing content and strategies for product launches in software industry. Working remotely in Germany with focus on B2B marketing and cross-team collaboration.
Responsibilities:
- Entwicklung zielgerichteter Inhalte für die Vermarktung der Produkte
- Unterstützung bei Produktlaunches und konsistente Kommunikation über alle Kanäle
- Umsetzung von Go-to-Market- und Produktmarketing-Strategien
- Erstellung und Entwicklung von Vertriebs- und Marketinginhalten
- Analyse und Bewertung des Erfolgs umgesetzter Marketingmaßnahmen
- Enge Zusammenarbeit mit Produktmanagement, Vertrieb und Marketing zur Positionierung der Produkte
Requirements:
- Abgeschlossenes Studium im Bereich Marketing, Betriebswirtschaft, Medien- oder Kommunikationswissenschaften, Medienmanagement, Online-Marketing oder Wirtschaftsinformatik - oder eine vergleichbare Ausbildung
- Mehrjährige Berufserfahrung im Produktmarketing oder B2B-Marketing im Bereich erklärungsbedürftiger Software- oder IT-Lösungen
- Gutes technisches Verständnis für komplexe Produkte
- Erfahrung in der visuellen Aufbereitung von Produktinformationen
- Strukturierte und eigenständige Arbeitsweise sowie hohe Kommunikations- und Abstimmungsfähigkeit
- Verhandlungssichere Deutschkenntnisse (mind. C1) und sehr gute Englischkenntnisse in Wort und Schrift
Benefits:
- Betriebliche Altersvorsorge
- Zusätzliche Urlaubstage
- EGYM Wellpass
- JobRad
- Kaffee und Softdrinks
- Frisches Obst
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