Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager developing strategies for KYA products at Socure. Leading market research and product launches to drive product awareness and growth.
Responsibilities:
- Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market.
- Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases.
- Conduct market, competitor, and customer research to inform product marketing strategies and content.
- Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
- Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields.
- Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
- Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact.
- Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
- Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret data and market trends.
- Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
- Deep understanding of product marketing, go-to-market strategies, and sales enablement.
- Collaboration and relationship-building skills across cross-functional teams.
- Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
- Experience with fraud, identity, or related field is required with an preference for building 0-1 products
Benefits:
- Offers Equity
- Offers Bonus
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