Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager managing product positioning and market launches for innovation in estate planning. Collaborating with cross-functional teams to deliver customer-focused solutions and insights.
Responsibilities:
- Own product positioning, messaging, and value propositions across key personas and segments
- Translate complex product capabilities into clear, compelling customer-facing narratives
- Maintain and evolve messaging frameworks as the product and market advance
- Lead end-to-end go-to-market planning for new products, features, and recurring releases
- Partner with product management and design to influence roadmap based on market and customer insights
- Own cross-functional launches across Marketing, Sales, and Customer Success
- Create and maintain sales enablement assets (pitch decks, one-pagers, battlecards, FAQs)
- Train Sales, Customer Success, and Customer Care teams on product value, competitive differentiation, and use cases
- Support key deals with tailored messaging and competitive insights
- Develop deep understanding of customer needs through research, interviews, and feedback loops
- Own competitive analysis and win/loss insights to inform strategy and enable teams
- Identify new market opportunities, segments, and ICP refinements
- Partner with Demand Gen and Content teams to inform campaigns, thought leadership, and product content
- Contribute to the production of content for presentations, events, sales enablement, website, and communications alongside internal stakeholders.
Requirements:
- 6+ years of experience in B2B SaaS Product Marketing, ideally within the financial services industry
- Experience in a growth-stage or mid-sized company
- Proven ownership of product launches, positioning, and sales enablement
- Strong storytelling and messaging skills—clear, concise, and customer-focused
- Ability to synthesize technical concepts into business value
- Strategic thinker with a bias toward execution
- Excellent cross-functional communication and stakeholder management
Benefits:
- Flexible paid time off policy and 10 company-wide paid holidays
- Parental leave, 4 weeks for all full-time employees and up to 12 weeks for birthing parents
- Medical, dental, and vision benefits coverage for employees and their families
- 401K eligibility after one month of employment
- Free estate planning documents
- Budget for learning & development and home office setup
- Paid parking or transit for hybrid and in office employees
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