Senior Product Marketing Manager
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Job Description
Sr. Product Marketing Manager shaping ThreatDown’s product narrative for cybersecurity solutions. Owning positioning, messaging, and go-to-market execution for key products and initiatives.
Responsibilities:
- Craft and continuously evolve clear, compelling positioning and messaging frameworks tailored to target personas (e.g., CISOs, security architects, IT leaders, MSPs, VARs).
- Translate complex security technologies (e.g., endpoint protection, threat detection/response) into differentiated value propositions.
- Define and maintain competitive landscaping and messaging that distinguishes ThreatDown from incumbent and emerging players.
- Lead cross-functional planning and execution of GTM strategies for product launches, major feature releases, and pricing/packaging updates.
- Set success metrics for launches and tie performance back to pipeline, adoption, and revenue impact.
- Collaborate within Marketing to amplify launch impact to increase engagement, awareness and win rates.
- Build and deliver sales enablement playbooks, battlecards, pitch decks, objection handling guides, and enablement training to ensure consistent customer messaging.
- Conduct deep buyer, market, and competitor research to inform positioning, persona development, pricing strategy, and messaging refinement.
- Lead win/loss analysis, product usage insights, and customer feedback loops to support product strategy and roadmap decisions.
Requirements:
- 5–8+ years of B2B cybersecurity product marketing experience, endpoint security experience HIGHLY preferred
- Proven experience owning product positioning, messaging, and go-to-market execution for complex products.
- Strong storytelling and content creation skills, with the ability to communicate effectively to both technical and business audiences.
- Strong cross-team collaboration skills and successful experience working with Product, Revenue, Sales Enablement and Marketing teams.
- Comfortable operating in a fast-moving environment with multiple priorities and stakeholders.
- Demonstrated strength in project and program management , with experience operating in a process-driven environment to plan, prioritize, and execute complex, cross-functional initiatives on time and at scale.
- Bachelor’s Degree preferred but not required.
Benefits:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
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