Senior Program Manager – Product Marketing
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Job Description
Program Manager leading product marketing initiatives at New Relic. Collaborating across teams to optimize product launches and marketing strategies with a strong focus on execution.
Responsibilities:
- Focused on product marketing, you will drive impact by working directly with leadership and teammates from across marketing and other parts of the organization (Product Marketing, Demand Generation, Content Marketing, Customer Marketing, Creative, Video, Field Marketing, Corporate Communications and Public Relations, Analyst Relations, Social, Enablement, Marketing Ops & Analytics, and Developer Relations), where you will be responsible for leading and tracking all planning, kick-offs, execution, delivery, and reporting related to product launches, as well as supporting other key marketing initiatives.
- Be an active participant in strategic marketing planning sessions to flesh out vital launch briefs, messaging, and marketing program requirements.
- Develop collaborative relationships with other Marketing and Product teams and internal partners, building consensus in a sometimes ambiguous, fast-paced environment.
- Run all execution across the Product Marketing organization via the team’s project management tool, Asana.
- Review programs and project deliverables via briefs and schedule scoping meetings as needed.
- Set up and maintain up-to-date project work plans and editorial calendars, and revise as appropriate to meet changing needs and requirements.
- Identify resources needed and assign individual responsibilities while balancing the workload of the team.
- Handle day-to-day operational aspects of the program and underlying projects, using weekly team meetings to align.
- Work with other Program Directors to update our unified view of the global marketing portfolio of campaigns and programs, and maintain an integrated marketing calendar/roadmap.
- Provide weekly status updates to program and project owners, as well as our execs.
- Effectively apply the PMO team’s methodology and implement project standards.
- Assist in building and/or updating decks as needed to drive exec reviews and status updates.
- Preemptively identify and handle risks, raising issues when needed to remove blockers.
- Ensure project briefs, messaging and other relevant documents, and files are complete, current, and stored appropriately on our Google shared drive.
- Establish and maintain relationships with external contractors/partners/vendors and handle contracts and internal procurement processes.
- Provide project management for other high-priority Marketing projects as needed.
- Support other process improvements associated with integrated planning and execution of programs.
Requirements:
- 5+ years of program management experience with integrated marketing work at a SAAS company.
- Strong leadership capabilities to advise on goal setting, developing roadmaps, and resource planning to teams working through sophisticated programs and launches.
- Proven experience establishing relationships, working with, and knowledge of the following department operations and production: Product Marketing, Creative, Video, Demand Generation, Content Marketing, Customer Marketing, Corporate Communications and PR, Social Marketing, and Developer Relations
- Business insight and ability to make good judgments and decisions based on information available.
- Ability to analyze and implement processes and procedures to improve efficiency and effectiveness.
- An entrepreneurial demeanor and self starter with demonstrated ability to achieve bold goals despite opposing priorities.
- Proficient in program management fundamentals — team building, role definition, risk management, work breakdown, project tracking, etc.
- Excellent written and oral communication skills that provide the necessary context, analysis and recommendations to drive action.
- Experience in marketing enterprise technology - Software as a Service - with a B2B focus.
- Experience working with project management tools, particularly Asana.
Benefits:
- healthcare
- dental
- vision
- parental leave and planning
- mental health benefits
- a 401(k) plan and match
- flex time-off
- 11 paid holidays
- volunteer time-off
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