Senior Social Media Strategy – Growth Manager
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Job Description
Social media growth manager expanding GAMURS’ gaming and entertainment brands across Facebook, Instagram, TikTok, YouTube and X. Leading cross-functional projects, content development and performance optimization.
Responsibilities:
- Turn broad priorities into clear project plans with owners, timelines, deliverables and success measures
- Own selected initiatives from initial concept through launch, optimisation and handover
- Coordinate work across social publishing, brand development, video and platform expansion
- Maintain visibility across active projects, deadlines, blockers and next actions
- Build workflows, documentation and reporting to improve consistency and accountability
- Develop and execute expansion plans for GAMURS brands across Instagram, TikTok, YouTube and X
- Identify suitable brands, audiences and content formats for each platform
- Establish platform-native strategies and launch new social accounts, brands and content formats
- Create repeatable systems for scaling successful concepts across platforms and brands
- Define positioning, audiences, content pillars and recurring formats for new social brands
- Work with the Head of Video on concepts, recurring formats, series and content franchises
- Contribute to ideation, scripting, hooks, titles, thumbnails and content packaging
- Translate ideas into briefs for creators, editors and Social Media Managers
- Create initial examples or prototypes for team handoff and scaling
- Review performance across platforms, brands, projects and content formats
- Build testing plans and turn audience data into recommendations and next actions
- Share learnings and improve underperforming projects or formats
- Respond to relevant trends, news and audience opportunities when hands-on execution is required
- Provide updates on project progress, performance, risks, learnings and next steps
Requirements:
- Significant experience growing organic audiences for social-first media brands
- Strong experience across multiple platforms, ideally Facebook, Instagram, TikTok, YouTube and X
- Ability to turn loosely defined ideas into functioning projects and measurable outcomes
- Strong project ownership and operational follow-through in a fast-moving environment
- Ability to create content, not only manage people or develop strategies
- Experience launching new social brands, accounts, platforms or content formats
- Strong understanding of internet culture, entertainment, gaming, fandom and trend-driven publishing
- Experience developing video concepts, scripts, hooks, titles, thumbnails or recurring formats
- Strong creative judgement and analytical understanding of performance
- Ability to coordinate work across multiple teams, owners and functional areas
- Experience using analytics and reporting tools to assess performance and inform decisions
- Strong written communication skills and ability to produce clear plans, briefs and updates
- Highly organised, proactive and comfortable working independently within a remote team
- Experience within a social-first media company or digital publisher is highly desirable
- Strong understanding of Facebook organic publishing and monetisation is highly desirable
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