Senior Strategy Lead, Client Engagement
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Job Description
Senior Strategy Lead shaping influencer marketing strategy, pricing, and RFPs at New Engen, a digital marketing agency. Translating campaign data into client recommendations and coaching strategists.
Responsibilities:
- Own campaign positioning and pricing strategy across accounts, developing strategically sound, competitive, margin-conscious recommendations aligned with client goals.
- Partner with Account Leads to lead RFP strategy, pricing, and positioning, translating client needs into clear, differentiated recommendations.
- Partner with Analytics to translate campaign performance into actionable insights and identify opportunities for mid-campaign optimization, upsells, and stronger future programs.
- Lead the strategic narrative within campaign recaps, connecting performance and findings to insights, recommendations, and future opportunities.
- Develop and evolve strategic frameworks, pricing models, and best practices for the pod.
- Stay current on influencer marketing trends, platform changes, and the competitive landscape.
- Provide strategic oversight, feedback, and coaching to Strategists.
- Delegate opportunities for increased ownership and raise the quality and consistency of strategic thinking across the pod.
Requirements:
- 6–9 years of experience in strategy, planning, or analytics within a digital, social, or agency marketing environment.
- Deep expertise in influencer marketing, including campaign structures, creator economics, platform nuances, and performance metrics.
- Strong analytical skills with a demonstrated ability to translate complex data and campaign performance into clear, actionable strategic recommendations.
- Experience developing pricing strategies and media plans within an agency environment.
- Demonstrated experience leading RFP strategy, campaign positioning, and strategic recommendations for clients.
- Strong executive communication and presentation skills, with the ability to confidently lead strategic conversations with clients and senior internal stakeholders.
- A collaborative mindset and demonstrated ability to partner effectively across Account, Analytics, Media, and Creator Operations teams.
- Experience coaching and developing Strategists or other junior team members through feedback, oversight, and delegation.
Benefits:
- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
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