Senior User Acquisition Manager, Meta, TikTok
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Job Description
Senior User Acquisition Manager at Ruby Labs driving and scaling paid acquisition across Meta and TikTok for subscription products. Hands-on role focused on performance, experimentation, and scalable growth.
Responsibilities:
- Own and scale paid acquisition across Meta and TikTok
- Continuously improve key metrics (CPA, ROAS, ROMI)
- Identify and scale winning campaigns while maintaining efficiency
- Build and manage campaign structures aligned with scaling goals
- Continuously test and optimize creatives
- Run structured A/B tests with clear hypotheses and learning agendas
- Analyze performance across the full funnel
- Identify bottlenecks and growth opportunities
- Translate data into actionable insights and decisions
- Work with attribution models and understand platform-specific nuances (e.g., iOS 14+)
- Partner closely with creative teams to develop high-performing ads
- Provide clear, data-driven feedback on hooks, angles, and formats
- Help define and scale repeatable creative frameworks
- Identify new scaling levers within existing channels
- Test new audiences, formats, and campaign types
- Contribute to testing new acquisition channels when relevant
- Work closely with product, analytics, and growth teams
- Align on KPIs, tracking, and reporting
- Ensure data accuracy and proper event tracking
Requirements:
- 3–5 years of experience in user acquisition / performance marketing
- Strong hands-on experience with Meta and TikTok Ads
- Proven track record of managing and scaling $1M+ monthly budgets
- Experience with subscription-based products (web) is a strong plus
- Strong understanding of performance metrics (CPA, ROAS, LTV, retention)
- Ability to analyze data and make fast, informed decisions
- Highly proactive and self-driven
- Comfortable owning performance outcomes end-to-end
- Data-driven mindset with a structured approach to testing
- Clear and structured communication
- Ability to present insights and performance to stakeholders
- Strong collaboration with creative and cross-functional teams.
Benefits:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
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