Site Experience Coordinator
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Job Description
Site Experience Coordinator at Integra Beauty managing project initiatives and optimizing site performance for DTC consumer brands. Leading cross-functional teams in a fully remote role to enhance website experience.
Responsibilities:
- Maintain the site experience roadmap by prioritizing features, fixes, and enhancements based on business impact.
- Facilitate daily cross-functional meetings, standups, and status updates to keep the team aligned.
- Write basic product requirements and work closely with front-end developers and IT/engineering to ship improvements.
- Work closely with designers and content creators to produce content that drives conversions on the website
- Assist with on-site merchandising, including product placement, collection organization, and promotional execution within Shopify.
- Follow the marketing calendar to ensure timely readiness and thorough testing of the site for all product launches and events.
- Support marketing with efforts around product bundles, cross-sell recommendations, and "frequently bought together" features.
- Ensure the Product Detail Page (PDP) experience is maintained with rich content, social proof, and clear value propositions.
- Partner with the Retention and acquisitions teams to support the building of email/SMS landing pages.
- Support the A/B testing roadmap by coordinating the assets and hypotheses needed for measurable outcomes.
- Monitor site speed, Core Web Vitals, and the mobile experience to identify friction points.
- Assist in reporting weekly and monthly performance metrics (CVR, AOV) to leadership.
Requirements:
- 2+ years of experience in project management (experience within IT site teams is preferred).
- Ability to partner across teams including but not limited to creative, customer acquisition, retention, and operations.
- Prior experience in the Beauty space or with a DTC consumer brand is highly preferred.
- Hands-on experience with Shopify and managing the customer journey from landing page to checkout.
- Proven first hand experience within Figma.
- Understanding of site performance data, including GA4, heatmaps, and session recordings.
Benefits:
- Medical, Dental, Vision, Life Insurance
- 401k plan
- Additional Opt-In Insurances
- Vacation + Sick Time Pay
- L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
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