SVP, Marketing
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Job Description
Senior Vice President of Marketing leading Minty’s ecosystem marketing strategy across B2B and shopper-facing networks. Overseeing brand, demand generation, content, and integrated execution for business growth.
Responsibilities:
- Own and evolve the Minty ecosystem marketing strategy across Minty Business and Minty Shopping.
- Define and maintain brand narrative, positioning, and voice across all channels and audiences.
- Build a cohesive brand system that supports multiple products while maintaining clarity and consistency.
- Use customer, shopper, and market insights to refine messaging and value propositions.
- Partner with the CRO and Product teams to design and execute GTM strategies for Minty B2B and D2C products.
- Own marketing’s contribution to pipeline generation, product launches, and sales enablement.
- Develop integrated campaigns across digital, events, ABM, and partner channels.
- Oversee development of sales and marketing assets that support revenue goals.
- Lead a strategic content program that drives demand, enables sales, and educates the market.
- Own content strategy across blogs, email, social, thought leadership, and campaign initiatives.
- Lead performance marketing efforts (paid media, digital acquisition) in partnership with growth teams.
- Track and optimize key KPIs including CAC, LTV, ROAS, conversion, and engagement.
- Lead product marketing across messaging, positioning, competitive intelligence, packaging, and launches.
- Partner with Product and Sales to ensure strong market alignment and GTM execution.
- Lead strategy and execution for in-person and virtual events, including conferences, launches, and customer events.
- Align events with GTM and demand goals to maximize ROI.
- Oversee social media strategy to grow brand presence and engagement.
- Partner cross-functionally to activate community, advocacy, and user-generated content.
- Lead, mentor, and develop a small, high-impact marketing team.
- Set clear goals, development plans, and feedback loops.
- Hire additional talent as needed to support growth.
- Build a collaborative, accountable marketing function.
- Establish and report on marketing performance metrics to the CRO and senior leadership.
- Partner with analytics teams to forecast performance and guide investment decisions.
- Communicate strategy, progress, risks, and wins clearly to stakeholders.
Requirements:
- 10+ years of marketing leadership experience, ideally within platform, marketplace, ecommerce, or two-sided ecosystem businesses.
- Proven success building full-funnel strategies across brand, demand generation, and performance marketing.
- Experience driving consumer or shopper acquisition alongside B2B or revenue-focused motions.
- Strong people leader with experience scaling teams in fast-paced environments.
- Data-driven operator with experience defining KPIs and optimizing spend.
- Excellent cross-functional collaborator with executive presence.
- Hands-on leader who balances strategy with execution.
Benefits:
- Great benefits - medical, dental, vision and more
- Flexible vacation designed to enable you to be your best
- 401K plan with company match
- Apple products provided to set up your home office
- Peer-to-peer micro bonus environment powered by Bonusly
- Performance appraisal & recognition system powered by 15Five
- Home internet reimbursement
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