TikTok Shop, Influencer Marketing Specialist
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Job Description
TikTok Shop and influencer marketing specialist growing cfab’s U.S. fashion e-commerce presence. Managing creators, TikTok Lives, campaigns, contracts, and performance analytics.
Responsibilities:
- Manage TikTok Shop operations and ensure smooth day-to-day execution
- Plan and coordinate TikTok Lives from preparation through execution
- Research and proactively approach relevant influencers and TikTok creators
- Activate creators and build long-term relationships that drive consistent content output
- Coordinate product and sample shipments to creators
- Negotiate, finalize, and manage creator contracts and agreements
- Plan and execute influencer campaigns across TikTok
- Monitor postings, deadlines, deliverables, and campaign requirements
- Track and analyze performance across relevant KPIs
- Evaluate revenue, ROAS, creator codes, affiliate links, and individual creator performance
- Work closely with the Influencer Marketing team in Germany
- Prepare weekly performance reports and derive actionable insights
Requirements:
- 2–3 years of professional experience in TikTok, Influencer Marketing, Creator Marketing, Social Commerce, or a comparable role
- Hands-on experience with TikTok Shop and TikTok creator campaigns
- Strong understanding of TikTok, creator ecosystems, and social commerce
- Experience managing creators from initial outreach through campaign execution and performance analysis
- Confident negotiation skills and experience managing commercial creator partnerships
- Strong analytical mindset and understanding of KPIs such as revenue, ROAS, conversion, and creator performance
- Highly organized and structured way of working with strong attention to deadlines and deliverables
- Strong communication skills and ability to build long-term creator relationships
- High ownership, initiative, and hands-on mentality
- Fluent English, both written and spoken
- Passion for fashion, creators, TikTok, and D2C e-commerce
Benefits:
- Fully remote work from anywhere in the U.S.
- Paid vacation days
- Applicable state-required sick leave
- Paid company holidays throughout the year
- MacBook provided for work
- iPhone provided for work
- High level of responsibility and autonomy
- Opportunity to actively build cfab's presence in the U.S.
- Space to take ownership and develop expertise
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