TikTok Shop Operations Manager
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Job Description
TikTok Shop Operations Manager at Modern AI optimizing operations and performance for brand partner TikTok Shops. Managing product compliance, promotional activities, and performance metrics across multiple shops.
Responsibilities:
- Own the day-to-day operation of multiple TikTok Shops
- Ensure all products are live, approved, compliant, and in good standing
- Proactively monitor violations, warnings, suppression risks, and SPS-related health signals
- Resolve listing and compliance issues quickly to protect account standing
- Manage product listings including titles, descriptions, pricing, availability, and promotions
- Own the setup and execution of discounts, flash sales, vouchers, bundles, and seasonal offers
- Ensure promotional activity is compliant with TikTok Shop policies and does not negatively impact shop health
- Implement merchandising best practices to support discoverability and conversion
- Own **Shop Performance Score (SPS)** and all contributing metrics (fulfillment, cancellations, refunds, customer experience, compliance)
- Build and maintain a **repeatable system** for monitoring, improving, and protecting SPS across shops
- Identify root causes of SPS drops and implement corrective actions
- Partner with fulfillment and customer support teams to resolve issues impacting SPS
- Monitor inventory availability to prevent out-of-stock, oversell, or cancellation issues
- Coordinate with internal teams and fulfillment partners to maintain accurate stock levels
- Flag risks that could negatively impact cancellations, delivery SLAs, or SPS
- Track KPIs including GMV, conversion rate, refunds, cancellations, delivery performance, and SPS
- Analyze trends to identify operational, promotional, or listing-level optimization opportunities
- A/B test **offers, pricing, bundles, and promotional mechanics** (not creative assets)
- Produce regular reports with clear insights and recommendations
- Conduct routine audits to ensure listings adhere to TikTok Shop policies and SPS standards
- Stay current on TikTok Shop policy changes, enforcement trends, and best practices
- Act as the internal expert on TikTok Shop compliance and SPS requirements
- Work closely with creative, marketing, customer service, and fulfillment teams to ensure alignment
- Ensure promotions are supported by inventory, fulfillment readiness, and operational execution
- Train internal stakeholders on SPS drivers, promotion best practices, and operational standards
Requirements:
- Proven experience managing TikTok Shop or similar marketplace platforms
- Strong understanding of **Shop Performance Score (SPS)** and TikTok Shop health metrics
- Experience setting up promotions, discounts, and offers inside TikTok Shop
- Highly organized, proactive, and detail-oriented
- Comfortable diagnosing operational and performance issues using data
- Strong cross-functional communication skills
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