Senior Direct Response Strategist
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Job Description
Senior direct-response strategist owning Meta campaigns, copy, creative testing, and funnels for a financial advisor performance marketing agency. Managing client performance, retention, and appointment-generation results.
Responsibilities:
- Own a portfolio of client accounts and serve as the primary strategic point of contact
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
- Translate performance data into clear recommendations and strategic decisions
- Build strong client relationships that support retention, renewals, and referrals
- Proactively identify and address account risks and opportunities
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Manage budgets, audiences, bid strategies, account structure, and creative testing
- Monitor daily performance against cost-per-appointment and other key acquisition metrics
- Diagnose underperforming campaigns and determine where changes are most likely to improve results
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
- Write direct-response ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance data to generate new creative and messaging hypotheses
- Collaborate with video editors and provide clear creative direction
- Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Identify and resolve technical issues between advertising platforms and client systems
- Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems
- Report to the Associate Director of Operations and remain accountable for client performance, relationships, and retention
Requirements:
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
- Proven ability to manage campaigns toward defined performance targets while supporting client retention
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience developing and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organization, analytical, and problem-solving skills
- Financial services marketing preferred
- Lead-generation and appointment-setting campaigns preferred
- Video sales letter marketing preferred
- High-ticket or considered-purchase funnels preferred
- Performance marketing agency experience preferred
- Direct-response advertising preferred
Benefits:
- Paid Time Off, including vacation, sick time, and public holidays
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
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