User Acquisition Manager, TikTok
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Job Description
User Acquisition Manager at appflame responsible for managing performance marketing campaigns on TikTok. Collaborating with creative teams and optimizing campaigns based on performance metrics.
Responsibilities:
- Launch, run, and optimize performance marketing campaigns on TikTok
- Monitor daily performance and optimize campaigns based on target business metrics
- Collaborate closely with the creative team
- Generate, prioritize, and systematically test new hypotheses
- Develop automation and auto-rules for efficient campaign acquisition
- Analyze competitors, track TikTok trends, and translate them into actionable ad strategies
Requirements:
- 1-2+ years of experience in performance marketing, with hands-on experience managing TikTok Ads
- Deep understanding of core performance metrics: CPI, CPA, ROAS, LTV, CTR, CPM, RT
- Strong analytical mindset: feeling comfortable working with numbers
- High proactivity and independence
- Excellent attention to detail (double-checking links, budgets, naming conventions, and targeting)
- English level B1+ (Intermediate or higher)
Benefits:
- Great benefits package and fair compensation
- Meaningful and useful products created to serve a specific purpose
- Opportunities to grow within the company
- Direct contact with major platforms like Snapchat, Meta, Google, Apple
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