UX Content Strategist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
UX Content Strategist shaping compliant, empathetic healthcare conversations for Drips’ AI-powered engagement platform. Owning strategy, content design, client delivery, and optimization across member journeys.
Responsibilities:
- Own UX strategy end to end from discovery through launch and optimization
- Lead discovery and translate client goals, audience needs, operational realities, and program constraints into coherent UX strategies
- Develop conversation designs, scripts, content guides, journey maps, kickoff materials, and optimization recommendations
- Balance business outcomes, feasibility, brand voice, privacy, legal, and compliance requirements
- Own deliverables through review, revision, approval, launch, and post-launch learning
- Translate complex clinical, payer, benefit, and program information into plain, empathetic, action-oriented language
- Identify when healthcare messages require validation, escalation, or careful handling of privacy and protected health information
- Collaborate with client subject-matter experts and internal partners on incomplete, conflicting, or evolving requirements
- Build reusable patterns, frameworks, and guidance for consistent healthcare experiences
- Partner with Client Success, Solutions Consulting, Implementation, Project Management, Production, Data, and other cross-functional teams
- Facilitate or contribute to discovery sessions, kickoffs, conversation design reviews, and optimization discussions
- Present work, explain rationale, and guide stakeholders toward decisions
- Close open questions, surface risks early, and maintain momentum
- Improve intake, handoffs, templates, documentation, and UX operating practices
- Connect content and journey decisions to engagement, completion, click-through, response, transfer, appointment, conversion, satisfaction, and other metrics
- Interpret performance signals and client feedback to recommend changes to message strategy, cadence, sequencing, calls to action, and journey structure
- Frame practical split tests and hypotheses
- Use AI-assisted workflows thoughtfully with human judgment and rigorous quality, brand, privacy, and compliance review
Requirements:
- Meaningful professional experience in healthcare, health insurance, health services, digital health, patient or member engagement, or a closely related domain
- Strong experience in UX content strategy, content design, or a comparable discipline
- Demonstrated ability to own complex work from discovery through delivery: strategy, writing, review, stakeholder alignment, and iteration
- Experience turning complex or regulated information into clear, human, action-oriented content
- Strong writing and editing judgment across conversational channels such as SMS, IVR, voice, email, web, and surveys
- Comfort facilitating meetings and presenting work to clients and internal stakeholders
- Ability to work across multiple concurrent programs, prioritize under pressure, and communicate clearly about scope, tradeoffs, timing, and risk
- Collaborative approach and willingness to help improve the system
- Strongly preferred: experience with health plans, payers, Medicare, Medicaid, quality programs, risk adjustment, HRA or AWV programs, medication adherence, care management, transitions of care, or member engagement
- Strongly preferred: experience designing for populations with different health literacy, accessibility, language, age, or care needs
- Strongly preferred: familiarity with healthcare privacy, PHI-sensitive workflows, regulatory review, or client approval processes
- Strongly preferred: experience with multi-step journeys, branching logic, personalized content, transfer flows, surveys, or conversational AI
- Strongly preferred: experience using performance data or experimentation to improve content and journey outcomes
- Strongly preferred: experience creating reusable frameworks, templates, or playbooks
- Strongly preferred: comfort using AI-assisted tools while maintaining human review and accountability
- Required cover letter explaining interest, relevant experience, cross-functional collaboration, and an example of solving a complex content or experience challenge
Similar Jobs
Content Strategist
TikTok Shop agency strategist developing culturally relevant short-form content for recognizable consumer brands. Creating creative strategies, briefs, hooks, and testing frameworks that drive commerce.
Content Manager – Content Quality Lead
Content manager improving multilingual SEO production, quality, and publishing for client and company websites. Coordinating writers, CMS workflows, AI-assisted content, and automation.
Director – Content, Lifecycle Marketing
Director leading CRM, email, and lifecycle marketing for Rate, a tech-driven mortgage lender. Managing campaign execution, automation, email production, optimization, and a high-performing marketing team.
Senior Content Manager
Senior Content Manager creating SEO-focused social content for airSlate’s SaaS workflow automation products. Managing distribution, AI-assisted production, analytics, and quarterly performance reporting.
Commercial Content Editor
Commercial Content Editor at Bitcoin.com, a crypto content and onboarding platform. Writing, editing, and scaling compliant sponsored content across editorial and marketing formats.
Director, Content Strategy
Content strategy director shaping College Board’s digital assessment platform. Owning product content, information architecture, editorial operations, and AI-enabled content workflows.
Content Lead
Content & Narrative Lead shaping Trulioo’s story as a global digital identity verification platform. Building editorial, research, multimedia, brand, and AI-enabled content systems.
Content Lead, Clip Testing System
Content lead optimizing short-form gospel clips for Christian media channels. Running testing cadence, performance decisions, coaching, and weekly analysis to grow audience reach.
Social Content Strategist – Creator
Social Content Strategist & Creator growing a D2C subscription brand’s Instagram presence. Creating short-form content and scaling influencer and UGC pipelines for subscription growth.
SEO, GEO Content Strategist
SEO/GEO Content Strategist shaping Cisco’s AI-search content practice for networking, security, and collaboration solutions. Driving organic visibility, technical discoverability, and authoritative content across buyer journeys.
Senior Content Strategist
Senior Content Strategist creating revenue-aligned B2B SaaS content for Hire Hangar’s global clients. Developing technical thought leadership, messaging, demand-generation assets, and sales enablement content to accelerate enterprise deals.
Communications and Content Manager
Communications and Content Manager producing newsletters, blogs, social content, and thought leadership for CDI, a nonprofit serving U.S. higher education. Expanding audience reach, media coverage, and partnership-supporting marketing collateral.
Bilingual Content Editor – English/Spanish
Bilingual Content Editor producing and approving English and Spanish digital content for Siege Media, a remote-first organic growth agency. Fact-checking, refining, and optimizing client copy across health, legal, finance, and tech topics.
Bilingual Content Editor – English/French
Freelance bilingual editor preparing and approving English/French web content for Siege Media, an organic growth agency. Fact-checking, optimizing structure, and aligning client copy with audiences and style guides.
Content Marketing Lead
Content Marketing Lead creating print, web, email, social, and advertising content for Zaner-Bloser, which develops literacy and math curriculum resources. Supporting campaigns, brand messaging, and sales conversion.
Senior Content Marketing Manager
Senior Content Marketing Manager creating content for Eleos Health’s behavioral healthcare technology. Driving brand awareness, reputation, and pipeline through content strategy, SEO, and AI workflows.
Content Distribution Manager
Content Distribution Manager responsible for managing digital content across platforms. Engaging audiences and driving content performance metrics for WorkRight's compliance and thought leadership.
Undergraduate Nursing Content Manager
Undergraduate Nursing Content Manager at Blueprint leading nursing content development for NCLEX and related products. Overseeing quality assurance and managing editorial teams in a remote setting.
Full Stack Content Strategist
Creative Full Stack Content Strategist for Sundays for Dogs creating engaging content for social media platforms. Collaborating with various teams to produce high-performing creative in fast-paced environment.
Content Marketing Manager
Content Marketing Manager creating engaging content that connects games with players and community members. Responsible for developing content strategies while collaborating with multiple teams at Turtle Rock Studios.