Vice President of Marketing, B2C Subscription, B2B Enterprise
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Job Description
Vice President of Marketing leading B2C subscription growth and B2B enterprise demand generation for an online learning company. Driving AI adoption, MarTech modernization, transformation, and team development.
Responsibilities:
- Build a unified enterprise marketing motion sharing channels, budgets, and resources
- Define enterprise/institutional demand generation strategy, campaign frameworks, and channel approach
- Lead subscription growth through disciplined multi-channel optimization and expansion
- Partner with Sales and Operations on pipeline processes, infrastructure, and measurement
- Advance the MarTech stack, data architecture, and AI-driven automation capabilities
- Bring a strong marketing viewpoint to shared technology decisions and governance
- Spearhead AI integration across marketing systems and workflows, showing progress in year one
- Partner with brand leadership on channel alignment, audience transition, and brand readiness
- Coordinate digital presence continuity and marketing touchpoints through the rebrand
- Lead content strategy including campaign messaging, thought leadership, and sales enablement
- Own the marketing budget and allocate strategically to maximize growth and performance
- Build shared accountability models with internal teams
- Lead, coach, and develop the marketing team
- Create an environment where high performers grow and thrive as the company evolves
Requirements:
- 12+ years progressive marketing experience required
- 10+ years experience in a leadership capacity required
- Experience building enterprise/institutional marketing elements required
- Experience managing a $5M marketing budget required
- Experience incorporating AI into the marketing process required
- Experience leading teams through organizational transformation processes required
- Must reside in the U.S.
- Sponsorship is not available
- Ability to work remotely from 8a-5p in your time zone
Benefits:
- Up to 20% bonus based on company performance
- Medical
- Dental
- Vision
- FSA
- 401k with 4% match
- PTO
- Paid Holidays
- Occasional travel for company, customer/vendor meetings or conferences
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