VP, Event Content – Strategy
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Job Description
VP of Event Content & Strategy defining and delivering content strategies for CyberRisk Alliance's events. Collaborate across teams to ensure engaging and relevant event themes meeting audience needs.
Responsibilities:
- The VP, Event Content & Strategy is the senior executive responsible for defining and delivering CRA’s content strategy across its portfolio of innovative tradeshows and events.
- Collaborate with internal and external stakeholders to define the overarching theme and positioning of the conference or event, ensuring a cohesive experiential journey across live, digital and social touchpoints.
- Establish and manage effectively advisory boards, ensuring the boards leverage practitioner and executive expertise and support the events’ strategic and business objectives.
- Conduct market research, competitive analysis, and analyze industry trends to ensure the chosen theme resonates with the target audience.
- Develop a compelling narrative that effectively communicates the event's value proposition and differentiates it from competitors.
Requirements:
- 10+ years of senior event, content strategy, media, or B2B information leadership experience, with strong preference for cybersecurity or technology markets.
- Proven experience leading experiential live events with integrated digital and social media strategies, including prior experience working in or with agency environments.
- Proven experience managing multi-brand content operations across in-person and digital events, and community platforms.
- Demonstrated success building full-funnel content strategies tied to measurable audience and commercial outcomes across in-person events, virtual experiences, digital platforms and social media channels.
- Strong analytical and operational skills with a track record of using KPIs and audience insights to shape strategy.
- Ability to manage budgets, resources, and multi-disciplinary teams.
- Exceptional storytelling, editorial judgment, and executive communication skills.
- Strategic thinker with a builder’s mindset and the ability to thrive in a fast-paced, growth-oriented environment.
Benefits:
- Equal Employment Opportunity
- Professional development opportunities
- Paid time off
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