VP, Revenue Marketing
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Job Description
VP Revenue Marketing leading ABM, paid media, SEO/AEO, and funnel optimization for Placer.ai’s location analytics platform. Owning pipeline forecasting, conversion, and marketing efficiency across sales-assisted and self-serve growth.
Responsibilities:
- Forecast and own the demand plan by building and maintaining a rolling pipeline forecast by channel and segment
- Design and lead the Strategic team's ABM program, including account tiers, buying committees, and coordinated multi-channel outreach
- Direct paid media strategy across SEM, paid social, and display
- Partner with content on SEO/AEO strategy and prioritize keywords, topics, and pages based on conversion and revenue data
- Optimize the full funnel by identifying conversion drop-off and leading experimentation, page changes, and process improvements
- Partner cross-functionally on product-led growth and product-qualified lead signals
- Set and deliver qualified pipeline targets across sales-assisted and self-serve motions
- Track and improve CAC, pipeline velocity, and marketing-sourced/influenced revenue as a percentage of spend
- Embed Claude and MCP-connected data sources into reporting and campaign QA workflows
- Report to the CMO and partner closely with Sales, RevOps, Product, and CS
Requirements:
- 10+ years of progressive experience in demand generation, growth, or performance marketing
- Experience owning the function within a B2B SaaS organization selling through both sales-assisted and self-serve motions
- Experience owning pipeline forecasting and presenting forecasts to leadership
- Fluency with CAC, LTV:CAC, and pipeline efficiency metrics
- Experience building and running a Strategic/enterprise ABM program
- Fluency in account tiering, ABM technology, and multi-channel orchestration
- Working fluency in PLG mechanics, including product-qualified leads, self-serve conversion, and usage-based triggers
- Experience managing SEM, paid social, and display at scale
- Strong command of SEO fundamentals and current knowledge of AEO/answer-engine optimization
- Experience owning website conversion performance
- Sophisticated fluency in attribution and funnel analytics
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
- Demonstrated people leadership and experience building and developing a high-performing demand generation or growth team
- Experience using reporting infrastructure built on marketing automation and CRM platforms
Benefits:
- Competitive salary
- Excellent benefits
- Fully remote
- Medical, dental and vision coverage
- Flexible time off
- 401K
- Equity awards for certain roles
- Opportunity to earn sales-based commissions for certain roles
- Work with and learn from top-notch talent
- Central and critical role at Placer.ai
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