Channel Marketing Manager
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Job Description
Channel Marketing Manager driving Renesas semiconductor growth across Australia and New Zealand. Leading partner enablement, distributor campaigns, technical positioning, and regional go-to-market execution.
Responsibilities:
- Own and drive regional channel marketing strategy aligned with global solution marketing and product group priorities
- Develop channel-specific growth programs for distributors, mass-market customers, and strategic partners
- Identify high-growth application segments using TAM/SAM/SOM analysis, funnel insights, distributor feedback, and competitive intelligence
- Build and execute partner enablement programs, including product and solution training for Power, Analog, and mixed-signal portfolios
- Create partner-ready pitch decks, battle cards, application notes, sales playbooks, campaign kits, webinar content, roadshow materials, and lead-generation assets
- Drive joint campaigns with distributors and channel partners to generate qualified opportunities and accelerate funnel conversion
- Track campaign performance, partner adoption, lead quality, revenue contribution, design-in activity, and design-win influence
- Collaborate with product groups, sales, FAEs, and solution teams on application-focused messaging, reference solutions, use cases, technical positioning, block diagrams, BOM-level value analysis, and competitive differentiation
- Lead regional go-to-market execution for channel-led growth programs
- Support distributor readiness, webinars, trainings, MARCOM campaigns, roadshows, caravans, and incentive programs
- Analyze distributor performance, channel coverage, customer segments, competitive activity, target BOMs, power-management architectures, analog signal-chain solutions, and system-level alternatives
- Use CRM and reporting tools to optimize channel programs, campaign conversion, and high-value opportunities
Requirements:
- Bachelor’s degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or a related field
- 8+ years of experience in channel marketing, product marketing, business development, technical sales, or semiconductor solution marketing
- Strong experience in Power, Analog, and mixed-signal semiconductor products, including power management, signal chain, interface, sensing, connectivity, and embedded system use cases
- Proven track record working with distributors, channel partners, or ecosystem partners to execute demand-generation and market-development programs
- Ability to convert technical product strengths into differentiated channel messaging, partner sales tools, and customer-facing value propositions
- Demonstrated experience in GTM execution, campaign planning, partner enablement, funnel management, and cross-functional collaboration
- Strong analytical, communication, stakeholder management, and program execution skills
- Ability to operate effectively in a matrixed, cross-functional, and multicultural environment
- Preferred: experience working with semiconductor distributors and channel partners in ANZ
- Preferred: exposure to industrial automation, building automation, energy, infrastructure, IoT, metering, motor control, or power conversion applications
- Preferred: experience with co-marketing programs, distributor scorecards, partner portals, technical webinars, and sales enablement initiatives
Benefits:
- Remote work available is stated in the job-location information, although the posting specifies Remote Work Available: No
- Full-time regular (PERM) employment
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