Global VP, Marketing
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Job Description
Global VP Marketing owning strategy, brand, demand generation, and revenue growth for 360Learning’s collaborative learning and AI-powered LMS. Leading a global marketing organization and North American expansion.
Responsibilities:
- Own the global Marketing strategy and organization
- Sharpen positioning in a rapidly changing market
- Strengthen brand and category leadership
- Build a high-performing Marketing engine translating market opportunity into sustainable revenue growth
- Partner with Sales, Product and Customer teams on go-to-market strategy
- Accelerate growth in North America
- Align Product Marketing, Brand & Content, and Demand Generation around shared business outcomes
- Drive market awareness, positioning, pipeline creation, conversion, and revenue impact
- Understand the culture, marketing strategy, positioning, organization, processes, and performance management within the first month
- Build a diagnostic and identify improvement opportunities
- Build an 18-month roadmap for the marketing team
- Validate the messaging framework and content strategy
- Own analyst relationships and build relationships with top clients
- Lead strategic company projects and the repositioning decision
- Transform demand generation from demand capture to demand creation
- Support revenue in scaling outbound to 50% of pipe creation
- Report directly to the CEO and progressively grow into a broader CMO-level mandate
Requirements:
- 10+ years of experience in B2B SaaS marketing
- Experience in HR Tech, Future of Work, collaboration, productivity or knowledge/AI platforms would be a plus, but not required
- Master of at least 3 of the following functions: product marketing, demand generation, content marketing, brand
- Outstanding communication skills
- Servant leadership style to lead a team of 20+
- Experience in rebranding / renaming is a plus
- Fluent English (US/UK)
- Enthusiasm for the company’s working environment and culture
Benefits:
- Package includes base salary, a variable component and equity
- Health Benefits: Medical, Vision, Dental, Life, Accidental Death & Personal Loss, and Disability coverage
- Employee Care Line
- Flexible hours
- Total work from home possible anywhere in the UK
- Six active employee resource groups covering Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity
- Corporate Social Responsibility initiatives and CSR Charter
- Convexity Culture and framework to help employees make an impact
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