Web Analyst, Tracking Expert
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Job Description
Web Analyst für anocus, eine Digitalagentur für SEA und Web Analytics. Entwicklung von Tracking-Konzepten, Dashboards und datengetriebenen Analysen für E-Commerce-Kunden.
Responsibilities:
- Develop and plan tracking concepts for clients
- Take responsibility for Google Tag Manager (including server-side GTM) across all projects
- Serve as the first point of contact for colleagues on Google Tag Manager topics
- Implement server-side tracking with Stape
- Independently identify and resolve issues in tracking setups for new and existing clients
- Create tracking implementations for clients using Google Analytics 4 and Microsoft Clarity
- Conduct regular analyses for clients and colleagues
- Create complex reports for external and internal dashboards using available data sources
- Support the Managing Director and gradually take over responsibility for the web analytics and tracking function
- Further develop the data warehouse to enable improved analyses
- Further develop internal tools based on the data warehouse using AI
- Create dashboards and derive data-driven insights
- Contribute to the professional and personal development of the team
- Conduct an interview, case study, and final interview in Hamburg as part of the selection process
Requirements:
- At least 2 years of practical experience in web analytics, GA4, and Google Tag Manager
- A strong agency background is preferred
- Highly proactive approach and a hands-on mentality
- In-depth technical knowledge of Google Tag Manager, Google Analytics 4, and Microsoft Clarity
- Basic understanding of Google Ads and online marketing
- Willingness and ability to work with scripts and technical implementations
- Experience with server-side tracking and other SEA-specific tools is an advantage
- Knowledge of attribution models, consent banner customization, and competitor analysis
- Client-focused, independent, structured, and goal-oriented approach to work
- Strong service orientation
- Strong data analysis and evaluation skills
- Ability to create and evaluate meaningful dashboards and derive data-driven insights
- Confident presence and professional demeanor
- Strong communication skills
- A completed degree in business, economics, or a comparable field of study/training is an advantage
- Fluent written and spoken German and English; German is mandatory
- Permanent residence in Germany
Benefits:
- Permanent employment contract
- Flat hierarchies and direct collaboration with the Managing Director
- Professional development opportunities
- Annual attendance at industry trade fairs or training courses
- Access to an extensive internal knowledge wiki
- Multi-day team meetings every quarter, including workshops and team-building activities
- Apple MacBook, large monitor, and high-quality peripherals provided
- Remote work from anywhere in Germany
- Option to work from the Hamburg office
- Occasional opportunity to work from another EU country
- Flexible working hours
- 39-hour workweek with core hours Monday to Friday, 10:00 a.m.–3:00 p.m.
- Part-time arrangements possible
- 30 days of vacation, plus one day off on your birthday and a half day on December 24 and 31—up to 32 vacation days in total
- Urban Sports Club membership
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