ABM Manager
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Job Description
ABM Manager overseeing digital account-based marketing strategies at Chainalysis. Collaborating across marketing and sales teams to drive campaign effectiveness and account engagement.
Responsibilities:
- Execute and optimize digital campaigns that support account-based marketing programs across named accounts, buying groups, and priority segments
- Translate account priorities, persona strategy, buying stages, and intent signals into digital activation plans across paid search, paid social, display, and Demandbase
- Manage Demandbase activation, including audience segmentation, display orchestration, campaign setup, and alignment to broader campaign goals
- Write and refine paid media copy, campaign hooks, taglines, and ad concepts tailored to target personas and account segments
- Collaborate with PMM, Content, Creative, and Sales to align campaign messaging, creative, and digital execution to account priorities and campaign objectives
- Manage the agency relationship while contributing directly to campaign planning, testing, and optimization
- Support digital ABM motions including awareness, retargeting, re-engagement, and progression of engaged accounts
- Monitor performance and optimize campaigns based on channel metrics and ABM outcomes, including target account reach, engaged accounts, buying group penetration, meetings, influenced pipeline, and account progression
- Partner with Demand Gen, RevOps, and analytics teams to strengthen targeting, measurement, reporting, and campaign insights
Requirements:
- 4–6 years of experience in B2B digital marketing, ABM, paid media, or demand generation
- Experience running digital campaigns across paid search, paid social, display, and account-based advertising platforms
- A strong understanding of how digital marketing supports named account programs, persona targeting, buying group engagement, and account progression
- Experience managing external agencies and coordinating campaign execution across multiple channels
- Strong knowledge of audience targeting, testing, creative performance, and campaign optimization
- The ability to work effectively across Sales, PMM, Content, Creative, Demand Gen, and RevOps
- Strong project management and stakeholder management skills
- Strong analytical skills and the ability to connect campaign performance to account engagement and pipeline outcomes
- Good creative judgment and comfort providing input on paid messaging, ad concepts, and digital execution
- Excellent written and verbal communication skills
- Experience with Demandbase or a similar ABM platform.
Benefits:
- Offers Equity
- Offers Bonus
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