Account Based Marketing Manager
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Job Description
Account-Based Marketing Manager at Quartile designing targeted marketing strategies for high-value accounts to increase pipeline growth and win rates.
Responsibilities:
- Develop and execute scalable ABM programs aligned to sales priorities
- Build account segmentation and targeting frameworks in partnership with Sales and RevOps
- Create personalized campaigns across channels (email, paid media, content, events, direct mail)
- Act as a trusted partner to Sales, ensuring alignment on target accounts, messaging, and success metrics
- Support sales enablement with account insights, messaging, and campaign materials
- Participate in account planning and pipeline reviews
- Manage end-to-end ABM campaigns, from planning and execution to optimization
- Coordinate with content, demand gen, product marketing, and design teams
- Test and iterate messaging and tactics based on performance
- Define and track ABM KPIs (account engagement, pipeline influence, deal velocity, win rates)
- Analyze campaign performance and share insights with stakeholders
- Continuously optimize programs using data and feedback
- Leverage ABM and marketing tech platforms (Salesforce, etc.)
- Partner with RevOps to ensure accurate account data and attribution
Requirements:
- 3–5+ years of B2B marketing experience
- Strong understanding of B2B sales cycles and buying committees
- Experience working closely with Sales teams
- Data-driven mindset with strong analytical skills
- Excellent communication and project management skills
Benefits:
- Health insurance
- Professional development opportunities
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