Account Development Representative – ADR
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Job Description
Account Development Representative identifying and qualifying new business opportunities at Tractian. Engaging prospective customers and partnering closely with Account Executives for deal progression.
Responsibilities:
- Proactively prospect and generate new qualified business opportunities through structured outbound and inbound outreach activities.
- Research and identify target accounts, contacts, and buying signals to support effective pipeline development.
- Qualify inbound and outbound leads against defined criteria and schedule meetings for Account Executives.
- Use HubSpot CRM to track prospect interactions, manage activity, and maintain accurate pipeline and reporting data.
- Collaborate closely with Account Executives and Sales Engineering to align messaging, handoffs, and qualification standards.
- Analyze market segments, customer profiles, and outreach performance to continuously improve prospecting effectiveness.
- Participate in industry events, campaigns, and targeted initiatives to support new opportunity creation when applicable.
- Provide regular updates on outreach activity, pipeline contribution, and progress toward individual and team targets.
Requirements:
- 2+ years of experience in outbound prospecting, sales development, or business development, preferably within a B2B software, industrial technology, or SaaS environment.
- Demonstrated ability to generate qualified pipeline through structured outbound activities, including cold calling, email outreach, and account-based prospecting.
- Experience working toward clearly defined activity and pipeline targets in a performance-driven sales environment.
- Proficiency using CRM systems (e.g., HubSpot) to manage prospect interactions, track activity, and maintain accurate reporting.
- Strong communication and relationship-building skills, with the ability to engage professionally with a range of customer stakeholders.
- Experience using outbound prospecting and sales engagement tools such as Apollo, Lusha, or similar platforms (in compliance with local data protection regulations).
- Analytical and curious mindset, with the ability to quickly understand customer challenges and articulate value in early-stage conversations.
- Interest in long-term career development within sales, with the potential to progress into an Account Executive role based on performance.
Benefits:
- Full-time employment with all mandatory statutory social and health insurance
- Paid vacation: 20 days annually, plus national holidays
- Pension Scheme, 1,5% match
- International travel for company kick-off events at our headquarters in Atlanta, GA, United States
- Sports Incentive – Monthly bonus for regular participation in physical activities
- Long-Term Benefit – After four years of service, enjoy a fully funded trip anywhere in the world
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