AI-Powered Designer, Ecommerce & Performance
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Job Description
Diseñador/a AI-first creando anuncios, emails y landing pages de ecommerce para Workana B2B LATAM. Producción de variantes con IA generativa enfocadas en performance y conversión.
Responsibilities:
- Create ads, emails, and landing pages focused on driving sales and improving conversion rates
- Transform concepts, references, and successful creative assets into brand-adapted pieces
- Replicate and adapt static creatives from winning brands
- Analyze references and identify the elements that make a creative asset effective
- Create ad variations for different products, audiences, and messaging angles
- Use generative AI tools to produce high-quality creative assets quickly and at scale
- Design and build emails in Klaviyo
- Create and optimize conversion-focused landing pages using Replo or similar builders
- Adapt designs to different formats and advertising placements
- Experiment with concepts, hooks, compositions, and messaging
- Generate iterations based on performance references and campaign learnings
- Maintain an agile, consistent production flow of new creative assets and variations
- Primary evaluation based on performance and conversion, in addition to aesthetic quality
Requirements:
- Excellent visual judgment and design sensibility
- Portfolio demonstrating the ability to create visually compelling, performance-oriented assets
- Experience using generative AI for design and visual content creation
- Practical proficiency with tools such as Midjourney, Nano Banana, Flow, or similar platforms
- Ability to transform an existing reference into a new piece adapted to a brand
- Understanding of Direct Response Marketing and performance advertising
- Ability to design with conversion in mind, not aesthetics alone
- Experience or knowledge in email design for Klaviyo
- Experience creating landing pages in Replo or similar builders
- Fast execution and the ability to produce multiple iterations
- Autonomy, proactivity, and the ability to work to deadlines
- Previous experience working with ecommerce brands (strongly preferred)
- Experience creating creatives for Meta Ads or other paid media platforms (strongly preferred)
- Knowledge of CRO (Conversion Rate Optimization) (strongly preferred)
- Experience working with direct-to-consumer products (strongly preferred)
- Experience interpreting performance metrics to improve creative assets (strongly preferred)
- Knowledge of copywriting and Direct Response (strongly preferred)
- Experience testing different concepts and creative angles (strongly preferred)
- Submit the three best pieces created using generative AI as part of the selection process
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