Ecommerce Optimization Manager
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Job Description
Ecommerce Optimization Manager improving conversion, revenue, and checkout performance across KnowFully’s six healthcare education brands. Owning experimentation, merchandising, analytics, and website quality remotely in the U.S.
Responsibilities:
- Own commercial performance across assigned brand websites, including conversion rate, revenue per visitor, average order value, and checkout completion
- Analyze performance by brand, product, audience, device, traffic source, and customer segment
- Translate performance trends into prioritized business recommendations
- Support promotional planning and ensure campaigns are accurately represented on websites
- Maintain execution quality across product pages, category pages, landing pages, cart, and checkout
- Develop and maintain a prioritized optimization roadmap
- Identify conversion friction through quantitative and qualitative analysis
- Design, launch, and evaluate controlled experiments with documented hypotheses, success measures, and decision rules
- Apply alternatives to A/B testing when sample sizes do not support conclusive results
- Segment new and returning visitors for membership or subscription brands
- Document outcomes and maintain a shared archive of portfolio-wide learnings
- Manage presentation and prioritization of products, bundles, subscriptions, promotions, and offers
- Optimize product hierarchy, featured placements, recommendations, cross-sells, and upsells
- Partner with Product Line Owners on approved packaging and pricing presentation
- Translate approved product strategy into effective on-site merchandising for launches
- Develop requirements and acceptance criteria for commercial website changes
- Conduct pre-launch and post-launch QA across devices, browsers, and key customer journeys
- Validate pricing displays, promotional logic, forms, tracking, cart behavior, and checkout functionality
- Identify and escalate defects creating revenue, customer experience, compliance, or reputational risk
- Report on ecommerce performance metrics and experiment results
- Partner with Rev Ops & BI to validate reporting, attribution, funnel definitions, and measurement quality
- Distinguish meaningful performance changes from normal variation and present recommended actions
- Collaborate with Brand Growth, Product, Content, Technology, Operations, Paid Media, SEO, and Lifecycle Marketing
- Protect brand trust by avoiding misleading urgency, unclear pricing, hidden terms, and manipulative purchase experiences
Requirements:
- 4+ years in ecommerce, conversion rate optimization, growth marketing, or digital product optimization
- Demonstrated improvement of conversion and revenue on a transactional website, with direct accountability for results
- Hands-on experience designing, quality-assuring, and analyzing controlled experiments end to end
- Strong command of GA4 and ecommerce funnel reporting, including distinguishing signal from normal variation
- Proficiency with WordPress and comfort implementing site changes directly
- Comfort managing multiple brands or business lines simultaneously and prioritizing competing demands
- Preferred: experience in professional education, healthcare education, continuing education, subscription products, or regulated industries
- Preferred: familiarity with HubSpot, Google Tag Manager, HTML, and CSS
- Working knowledge of experimentation methodology, including statistical power, test duration, and when testing is not the right tool
- Experience with personalization, recommendation engines, or merchandising tools
Benefits:
- Remote flexibility: collaborative, fully remote U.S. team
- Internal development support for implementation
- Portfolio-wide impact across six brands and six professions
- Skill-building exposure to certification, continuing education, and subscription business models
- Mission-driven work helping practitioners earn, advance, and renew career credentials
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