Analista de E-mail Marketing Pl
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Job Description
Marketing Analyst focused on email marketing campaigns with AI tools for data-driven decisions. Position involves lead generation, optimization, and cross-team collaboration.
Responsibilities:
- Planejar, executar e otimizar campanhas de email marketing voltadas para geração, nutrição e conversão de leads.
- Criar copys altamente persuasivas para emails, fluxos automatizados e campanhas de relacionamento.
- Estruturar e gerenciar fluxos de nutrição ao longo de todo o funil de marketing e vendas.
- Criar e executar testes A/B em assuntos, copys, segmentações, formatos e jornadas de email.
- Utilizar Inteligência Artificial para criação, validação e otimização de copys e conteúdos.
- Criar e testar novas abordagens de comunicação com foco em aumento de abertura, clique e conversão.
- Monitorar e analisar métricas de performance como taxa de abertura, CTR, conversão e engajamento.
- Identificar oportunidades de melhoria contínua nas campanhas com base em dados e comportamento dos leads.
- Trabalhar de forma integrada com os times de marketing, vendas e conteúdo para evolução das estratégias de geração de demanda.
- Apoiar na evolução das estratégias de funil e jornada do lead.
Requirements:
- Experiência prévia com email marketing e automação de marketing.
- Excelente habilidade de copywriting com foco em conversão.
- Perfil proativo, executor e orientado a resultados.
- Experiência com testes e otimização de campanhas.
- Conhecimento no uso de Inteligência Artificial aplicada à criação e otimização de conteúdos.
- Visão analítica e estratégica para interpretação de dados e tomada de decisão.
- Experiência com estratégias de nutrição de leads e gestão de funil de marketing.
Benefits:
- Vale-alimentação/Vale-refeição;
- Plano de saúde e odontológico;
- Auxílio Home Office;
- Participação nos Lucros e Resultados;
- Voucher para Kit Setup;
- Seguro de vida;
- Day Off aniversário;
- GoGood | Nav;
- Programa de promoção à saúde e bem-estar;
- Parcerias e descontos.
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