Email Marketer
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Job Description
Email Marketer focusing on user acquisition, engagement, retention, and revenue for Tradeify Crypto. Responsible for planning and executing email marketing campaigns to enhance user interactions.
Responsibilities:
- Plan, build, and execute email marketing campaigns, including promotions, newsletters, product updates, and lifecycle communications
- Develop and manage automated email workflows, including welcome, onboarding, re-engagement, and retention campaigns
- Segment audiences and personalize messaging based on user behavior, lifecycle stage, and campaign objectives
- Write clear, compelling, and conversion-focused email copy
- Conduct A/B testing on subject lines, content, calls to action, timing, and audience segments
- Track campaign performance and provide insights on key metrics, trends, and opportunities for improvement
- Optimize campaigns to improve open rates, click-through rates, conversions, revenue, and retention
- Maintain list hygiene, deliverability standards, and compliance with email marketing best practices
- Partner with internal teams to align email campaigns with product updates, promotions, and business goals
- Create weekly and monthly reporting on campaign performance and optimization efforts
Requirements:
- 3+ years of experience in email marketing, lifecycle marketing, CRM marketing, or a similar role
- Experience in crypto, fintech, trading, or another high-growth B2C environment preferred
- Strong copywriting skills with the ability to write concise, engaging, and high-converting email content
- Experience using email marketing platforms such as Klaviyo, Mailchimp, Customer.io, HubSpot, Braze, or similar tools
- Strong understanding of audience segmentation, automated flows, and lifecycle marketing
- Experience running A/B tests and using performance data to improve campaigns
- Comfortable analyzing email metrics, campaign performance, and conversion data
- Knowledge of email deliverability, compliance, and list management best practices
- Highly organized with the ability to manage multiple campaigns and deadlines
- Self-starter who thrives in a fast-paced, remote environment
Benefits:
- Health insurance
- Professional development opportunities
- Flexible working hours
- Fully remote work
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