B2B Email Marketing Strategist
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Job Description
B2B Email Marketing Strategist responsible for email and SMS marketing strategy for clients at Power Digital. Collaborating cross-functionally to enhance marketing performance and automate processes.
Responsibilities:
- The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution
- Define and drive email marketing and SMS strategy for PDM’s B2B clients
- Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
- Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
- Collaborate with creative team to ensure brand guidelines are followed in emails
- Report and provide recommendations on lifecycle programs’ performance monthly to clients
- Use data to continuously test, measure and optimize the email marketing program
- Partner and collaborate cross-functionally with all other internal digital channels
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements:
- 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management
- Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
- Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
- SMS experience (preferred)
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches
- Working knowledge of HTML/CSS for email coding
- Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations.
Benefits:
- Power Digital’s people and culture are at the core of our success
- We are an Equal Opportunity Employer
- your points of view are key to our success, and inclusion is everyone's responsibility.
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