Email Marketing Manager
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Job Description
Email Marketing Manager at Go Fish developing comprehensive email marketing strategies. Responsible for campaign execution, analysis, and client communication.
Responsibilities:
- Develop and execute email marketing strategies that drive engagement and sales for clients.
- Design and craft visually compelling emails, ensuring they are optimized for mobile and desktop.
- Manage audience segmentation, automation workflows, and A/B testing to maximize performance.
- Analyze key email metrics (open rates, click-through rates, conversions) and create data-driven reports.
- Communicate email marketing strategies and performance insights to clients, ensuring alignment with their business objectives.
- Stay up to date with industry trends, email marketing tools, and emerging best practices.
Requirements:
- 2-3 years of hands-on experience managing email marketing campaigns, preferably in an agency setting.
- Strong copywriting skills, with experience creating engaging email content.
- Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot).
- Expertise in email design (specific experience using Canva preferred).
- Experience with email automation workflows, segmentation strategies, and personalization tactics.
- Strong analytical skills, with the ability to interpret campaign data and provide actionable recommendations.
- Excellent communication skills, with the ability to clearly present email strategies and results to clients.
Benefits:
- Health insurance
- Professional development opportunities
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