Email Marketing Specialist
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Job Description
Email Marketing Specialist managing email programs for active adults at Neighborhoods.com. Building segmentation models and optimizing deliverability for better engagement.
Responsibilities:
- Own the day-to-day operations of our email program while also contributing meaningfully to strategy — segmentation logic, lifecycle architecture, deliverability health, and personalization frameworks that serve an audience with a longer consideration timeline and higher expectations for relevance than most.
- Build and maintain behavioral segmentation models using first-party data, including search activity, geographic preferences, community saves, price range, time on site, and content engagement.
- Create dynamic content rules within email templates that adapt messaging, images, and CTAs based on subscriber attributes and behavior — no two active adult buyers are identical.
- Develop audience segments specific to distinct buyer profiles: the actively searching retiree, the pre-retirement planner 3–5 years out, and the adult child researching communities for a parent.
- Partner with product and data teams to expand the behavioral signals available for targeting, and document segment definitions so the broader team can use them.
- Monitor segment performance over time and refine definitions as buyer behavior evolves — especially as Gen X begins to enter the active adult audience in larger numbers.
Requirements:
- 3–5 years of hands-on email marketing experience, with demonstrable ownership of segmentation, automation builds, and deliverability monitoring
- Proficiency in HubSpot and/or Drip — you have personally built multi-branch automation workflows, not just edited existing ones
- Working knowledge of email deliverability: you understand what SPF, DKIM, and DMARC do, you have used Google Postmaster Tools, and you know what to do when bounce rates spike
- Comfort with data and analytics — you can pull performance reports independently, interpret what the numbers mean, and translate findings into recommendations
- Experience with behavioral segmentation and trigger-based email: you have used real user activity data to personalize and automate, not just demographic list filters
- Strong attention to detail — broken links, incorrect merge fields, and logic errors in automation flows are things you catch before they go out, not after
- Clear, concise written communication — you understand that the 55+ audience values clarity, warmth, and directness over marketing-speak.
Benefits:
- Own real programs with real impact — this is not a support role. You will build things, see them perform, and be recognized for the results.
- Work with rich first-party behavioral data from millions of active adult property searches — the kind of segmentation signal most email marketers never get access to
- Clear path forward — this contractor role carries a genuine pathway to full-time employment. Strong performers are evaluated for conversion on a rolling basis.
- Grow quickly — the email channel at 55places is investing and expanding, and strong performers have a clear path toward senior and manager-level roles.
- Mission that matters — you are helping people find the right home for the next chapter of their lives, which turns out to be genuinely motivating work.
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