CRM & Email Marketing Manager – 9-12 months FTC
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Job Description
Digital Marketing Manager supporting CRM-driven communications in a remote role for a multi-brand portfolio. Focus on executing email campaigns and automation with high-quality customer engagement.
Responsibilities:
- Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
- Design professional, on-brand email layouts and content optimised for engagement and conversion.
- Write and refine compelling email copy aligned to brand tone and messaging.
- Ensure all communications are accurate, proof-read, and delivered to a high standard.
- Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
- Implement best practice across segmentation, personalisation, and journey logic.
- Support the planning and execution of the email communications calendar.
- Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.
- Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
- Use insights to continuously improve campaign effectiveness and engagement.
Requirements:
- Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
- Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
- Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
- Experience building email campaigns, automation workflows, and CRM-integrated forms.
- Strong design sensibility with the ability to create visually polished email communications.
- Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
- Confident copywriting skills for email and short-form marketing content.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines.
- Analytical mindset with the ability to interpret performance data and optimise campaigns.
- Detail-oriented with a strong focus on quality and accuracy.
- Collaborative and proactive, with the ability to work effectively within a cross-functional team.
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