Associate Director, US Value & Access
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Job Description
Associate Director shaping US value and access strategy for Ionis RNA-targeted medicines. Leading payer materials, field training, launch planning, and cross-functional access execution.
Responsibilities:
- Set strategy and oversee development of access materials, tools, and resources for KAMs
- Align KAM communication strategy and tools with institutional, payer, and PBM formulary decision-maker channels
- Develop value narratives, core access platforms, training strategies, and pull-through tools
- Strategize and lead training and development programs for KAMs, DNAs, FAMs, and Sales
- Lead analyses of access landscape, including channel mix, coverage, competitive dynamics, payer unmet need, willingness to pay, and Inflation Reduction Act implications
- Serve as access marketing strategic lead in brand planning and guide market access marketing execution for new-to-market therapies
- Support access materials and resources for FAMs, DNAs, and Sales
- Anticipate market and policy dynamics, synthesize market, payer, and competitive data, identify risks, and recommend mitigation plans
- Manage key agency partners, including strategic direction, performance management, and budget stewardship
- Provide guidance on navigating materials through the Promotional Review Committee process
- Establish and sustain cross-functional partnerships with Brand Marketing, Patient Services, HEOR, Field Medical Directors, Sales, Medical Affairs, and PRC
- Report to the Director, US Value & Access and serve as KAM access lead for launch and inline brands
Requirements:
- Undergraduate bachelor’s degree required, ideally in health sciences or business/marketing
- At least 12 years of bio/pharmaceutical experience
- Previous experience in specialty, payer, key accounts/institutions, and access marketing of at least 3 years preferred
- Demonstrated ability to assess organizational capability gaps and training needs across diverse field roles, including KAMs, FAMs, DNAs, and Sales
- Knowledge of the institutional healthcare landscape, including IDN and Organized Medical group (OMG) governance structures, P&T committee processes, formulary management, hospital financial management, and operational dynamics of large health systems including EHR systems and pathways
- Expertise in market access, reimbursement, and formulary decision-maker marketing in the institutional setting
- Ability to integrate policy, clinical, and commercial considerations
- Ability to shape functional and brand-level strategy through insight-driven access solutions
- Recognized internal subject matter expertise in market access and reimbursement, with a track record of influencing senior and cross-functional stakeholders
- New product launch experience in the US required; preference for specialty drug launch
- Experience with Pharmacy Benefit products required
- MBA or other advanced degree preferred
Benefits:
- Excellent benefits package
- Highly competitive benefits
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