Audience Marketing Manager
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Job Description
Audience Marketing Manager responsible for developing and optimizing targeted marketing strategies for diverse customer segments at Veterans United Home Loans.
Responsibilities:
- Lead the planning and implementation of targeted marketing campaigns across channels
- Ensure each campaign is tailored to audience segments, enhancing user engagement and conversion rates
- Develop and refine marketing strategies using detailed market research and audience insights
- Collaborate with senior management to align these strategies with business goals
- Utilize advanced analytics to monitor campaign performance and assess effectiveness
- Continuously refine audience engagement strategies by identifying emerging trends
Requirements:
- 3+ years of combined experience in direct-to-consumer marketing and marketing or sales within the financial services sector
- Proficient in using advanced data tools like Excel and Tableau for decision-making
- Experience documenting and optimizing marketing processes to enhance efficiency and effectiveness
- Experience with Customer Relationship Management (CRM) and marketing automation tools
- Proficient in developing and managing comprehensive marketing plans that meet customer needs effectively
- Ability to quickly adapt strategies in response to industry trends and market dynamics
Benefits:
- Health insurance
- Retirement plans
- Professional development
- Paid time off
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